Business Development Manager

Business Development Manager, Global Spirits Portfolio, Birmingham

Up to £42,000, 30% Bonus, Car Allowance

Join one of the world's leading spirits portfolio brands, where innovation, quality, and passion fuel everything they do. They are committed to delivering exceptional products and experiences that inspire their customers and communities, not to mention own one of the most instantly recognizable spirit portfolios across the world.

My client is on the search for a dynamic and commercially driven Business Development Manager to accelerate growth in the Off-Trade sector. This role is pivotal in expanding market share across wholesale, convenience, and cash & carry, while driving brand visibility through impactful marketing and activations.

What this business offers:

• A competitive salary and performance-based bonuses.
• Opportunities for professional development and career growth.
• The chance to work with a globally recognized brand in an exciting and dynamic industry.
• A collaborative and supportive work culture.

Business Development Manager responsibilities include:

• Win and manage key Off-Trade accounts, securing listings and driving sales in wholesalers, convenience stores, and cash & carry channels.
• Develop and execute a strategic growth plan, identifying new business opportunities and enhancing existing partnerships.
• Collaborate with marketing teams to deliver best-in-class activations, ensuring strong brand presence at point-of-sale.
• Build long-term relationships with key buyers, distributors, and retail decision-makers to maximize brand performance.
• Negotiate commercial terms, promotions, and trade agreements to drive revenue and profitability.

• Monitor market trends, competitor activity, and sales performance to refine strategies and identify areas for growth.

The Ideal Business Development Manager candidate:

• Proven track record in Off-Trade sales within the spirits, drinks, or FMCG industry.
• Strong understanding of wholesale, convenience, and cash & carry channels.
• Commercially astute with experience in account management, business development, and negotiations.
• Ability to lead trade marketing initiatives and drive impactful brand activations.
• Entrepreneurial mindset with the ability to work autonomously while contributing to a collaborative team.
• Passion for premium spirits and brand building.

If you are interested in having a chat about this role, please forward updated CV's to

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