SEO Specialist - Academic Sector Project (Contract)

Rate: 21-22 per hour
Duration: 3 days per week, 10 weeks
Location: Remote/Hybrid options available

We're seeking a results-driven SEO Specialist to support an academic client in enhancing their digital presence. The role is focused on auditing, strategizing, and implementing key SEO initiatives to optimize website performance, boost organic visibility, and drive traffic.

Key Responsibilities

SEO Strategy Development

Design comprehensive strategies to improve organic search rankings.
Define and track KPIs for success.

Keyword Research

Identify impactful keywords using tools like Google Keyword Planner and SEMrush.
Develop lists and align content with targeted keywords.

On-Page Optimization

Optimize meta tags, headers, alt text, and multimedia content.
Ensure content alignment with SEO best practices.

Technical SEO

Conduct website audits to resolve technical issues (e.g., broken links, mobile optimization).
Collaborate with developers to ensure the site is crawlable and indexable.

Content Collaboration and Creation

Partner with marketing teams to create high-quality, SEO-friendly content.
Contribute to blog posts, guides, and program descriptions.

Link Building

Devise and execute outreach strategies for backlinks from relevant domains.
Monitor link performance and explore partnership opportunities.

Analytics and Reporting

Use tools like Google Analytics and Google Search Console to track performance.
Prepare detailed monthly reports and actionable recommendations.

Competitor Analysis

Analyze competitors' SEO strategies to identify opportunities and threats.
Stay informed about higher education trends and SEO developments.

Team Collaboration and Training

Align efforts with admissions and marketing strategies.
Provide training on SEO best practices to stakeholders.

The ideal candidate will have the following:

Experience: Proven track record in conducting SEO audits and implementing impactful changes.
Technical Skills: Expertise with tools like SEMrush, Google Analytics, and familiarity with CMS platforms (e.g., WordPress).
Soft Skills: Strong communication, ability to collaborate across departments, and a proactive attitude.
Technical Knowledge: HTML, CSS, and web performance optimization is advantageous.
Analytical Acumen: Comfortable interpreting data and providing actionable insights.

This role offers flexibility with the majority remote working and the chance to make a significant impact within the academic sector. A successful candidate will bring innovative ideas and deliver measurable improvements.

Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period, therefore we encourage you to apply early to avoid disappointment.

Tate is acting as an Employment Business in relation to this vacancy.

Tate is committed to promoting equal opportunities. To ensure that every candidate has the best experience with us, we encourage you to let us know if there are any adjustments we can make during the application or interview process. Your comfort and accessibility are our priority, and we are here to support you every step of the way. Additionally, we value and respect your individuality, and we invite you to share your preferred pronouns in your application.