Digital Fundraising Manager

Position: Digital FundraiserDepartment: FundraisingReports to: Community & Events Fundraising ManagerLocation: West LondonSalary: £30,000 - £33,000 per annum

As a Digital Fundraiser, you will be instrumental in supporting our essential work as our team grows and looks ahead. You are a passionate and professional fundraiser eager to specialise in Digital Fundraising, with experience across various platforms. You will assist the entire Fundraising Team by enhancing our digital efforts, transforming them into a cohesive and ambitious strategy. This role involves building internal relationships across teams to ensure Fundraising’s needs are prioritised within the organisation’s overall Digital Marketing strategy.

You are an enthusiastic, efficient, and organised team player, confident in creating fundraising content for diverse audiences. Your ability to prioritise and manage a varied workload while meeting deadlines and your drive for continuous improvement make you an ideal candidate.

Digital Marketing

• Collaborate with the Communications & Marketing team to plan and execute digital marketing activities, including email, social, and display advertising, to drive audience engagement and support our work, focusing on increasing income and event sign-ups.
• Implement paid content marketing initiatives, recommending content, channels, and budgets for the Fundraising Team.
• Review and assist with the implementation of fundraising marketing plans from a digital perspective.
• Support key campaigns such as World Blood Cancer Day and Blood Cancer Awareness Month, suggesting ideas and aiding in the creation and delivery of content on key channels.
• Stay updated on trends and find ways for the organisation to leverage them with relevant and impactful content.

Website & Third-Party Platform Management

• Work with the Communications & Marketing Team, Global Communications Team, and external web agency to optimise donations through the website and maximise income.
• Regularly update the website fundraising content, including challenge events, news stories, and campaign pages.
• Manage all third-party online platform fundraising (e.g., Just Giving, Enthuse, Thyngs), including logging information from the platforms onto the database and ensuring participant contact details and preferences are recorded.
• Analyse the monthly fundraising website report by monitoring donations, conversions, and campaigns.

Social Media and Email

• Develop our email marketing programme, including renewing consent and preferences to improve supporter engagement and maximise lifetime value.
• Work with the Communications & Marketing Team to develop and maintain the overall email strategy and plan.
• Use GivePanel to manage and steward social media fundraisers, record this information on the database, and maximise our use of the tool.
• Develop social media content surrounding key fundraising appeals and create paid social media content to secure donations and recruit participants for upcoming events.
• Monitor and measure the success of all fundraising-focused social media content, adapting and innovating where necessary to improve outcomes.

Other Duties

• Attend various events to assist with event management, cheering supporters, meeting and greeting supporters, registration drives, and other support roles as required.
• Stay updated with developments in the field of fundraising and blood stem cell donation.
• Comply with the organisation’s health and safety, confidentiality, data protection, and other policies.
• Participate in staff training, organisation/team meetings, and events as required.
• Promote equality of opportunity and anti-discriminatory practices.
• Perform any other duties deemed appropriate by the Community & Events Fundraising Manager, subject to time and commensurate with the level of responsibility and salary.

Knowledge, Experience, and Expertise

• Educated to A-Level or equivalent, or demonstrable equivalent experience.
• Experience working in a fundraising or charity marketing role for 2-5 years.
• Experience creating content for various platforms (Canva would be ideal).
• Experience using mass-email platforms (Mailingworks would be ideal) and social media tools (Meltwater and GivePanel would be ideal).
• Experience working with databases (Salesforce experience would be advantageous).
• Proficiency in Microsoft Office, specifically Word, Excel, and PowerPoint.
• Knowledge of, and adherence to, GDPR guidelines.

Skills and Abilities

• Creativity in content creation, campaign ideation, and problem-solving.
• Ability to work well across teams with differing priorities.
• Excellent communication skills (verbal and written).
• Ability to multi-task, prioritise, and adhere to deadlines.
• Well-organised, efficient, and willing to help.
• Ability to work independently and in a small team.
• Good at building and maintaining relationships.
• Flexible and willing to adapt to new situations, including occasional out-of-hours work.

Values

• Commitment to the fight against cancer.
• Passion, enthusiasm, and dedication.
• Strong sense of empathy towards patients, donors, supporters, and colleagues.
• Ability to communicate and explain the mission of the organisation clearly and passionately.
• Confidence in talking with donors, patients, and their families.
• Ability to work cooperatively with other team members.
• Respect for diversity, equality, integrity, and trust.
• Diligence and continuous production of high-quality work.
• Openness to new ideas, approaches, procedures, and technology.

Conditions of Employment

• 37.5-hour week, Monday to Friday (9am - 5pm).
• 25 days’ holiday per annum (plus public holidays) - increments after two years’ service, up to a maximum of four additional days per year.
• Pension scheme - automatic enrolment contribution rate: 3% employee, 5% employer.