CRM Manager

Office based role (4 days in the office/ 1 day remote)

Responsibilities & Duties

• Manage the communications calendar across both UK and US markets, playing a key role as gatekeeper and orchestration for bespoke communications.
• Plan, execute, and optimise targeted email, SMS, and push notification campaigns to drive customer engagement, conversions driving shift fulfilment, and retention.
• Develop and execute CRM strategies to effectively engage and retain customers across multiple channels.
• Utilise data analytics and segmentation techniques to identify key customer segments and tailor messaging and campaigns accordingly.
• Develop and implement customer lifecycle programs to guide audiences through their journey, from onboarding to retention and re-engagement.
• Analyse customer data and campaign performance metrics to derive actionable insights and optimise CRM initiatives continuously.
• Collaborate closely with internal teams, including Marketing, Product, and Operations, to align CRM initiatives with overall business objectives and ensure seamless execution.
• Ensure compliance with data protection regulations, such as GDPR, and implement best practices for data privacy and security in all CRM activities.

• Proven experience in CRM marketing, preferably in a technology-driven or e-commerce environment.
• Strong understanding of CRM principles, strategies, and best practices.
• Proficiency ideally in Braze or other CRM platforms and tools, such as Salesforce, HubSpot, or similar systems.
• Pays an extremely high attention to detail.
• Excellent analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.