Web Architect & Project Manager

Job Title: Web Architect & Project Manager

We are seeking an experienced Web Architect & Project Manager to join a global marketing team on a contract basis. Reporting to senior leadership in demand generation, this role will lead a transformative digital project for a high-profile brand in hybrid work solutions, with the objective of delivering a world-class digital experience. This position demands a combination of strategic thinking, technical expertise, leadership skills, and a thorough understanding of UX design, content management, and customer insight-driven decision-making.

Web Architecture & Design

• Lead the Design & Development of a Scalable Platform: Architect a secure, and user-centric website structure tailored to business growth and future integrations.
• Website Optimization & Performance: Drive strategies for mobile-first design, site speed, and security enhancements, incorporating SEO best practices to ensure high search visibility.
• Usability Testing & Scalability: Ensure the website offers an intuitive and scalable experience, conducting usability testing and audits regularly.

Customer Insights & Data Utilization

• Data-Driven Decision Making: Leverage customer data and real-time feedback to drive ongoing site improvements, enhancing user satisfaction.
• Behavioral Analytics: Work closely with data analysts to interpret performance metrics and insights, identifying key areas for site enhancements that reflect user needs.

UX, CX & Customer Journey

• UX Strategy: Partner with UX designers and external agencies to optimize the site's layout and navigation, driving engagement and conversion.
• Customer Journey Mapping: Ensure that all website touchpoints are user-friendly and aligned with customer acquisition and retention goals.

Content Strategy & Management

• Content Strategy: Oversee the development and execution of a content strategy that aligns with broader marketing goals.
• Content Lifecycle Management: Ensure content is updated, relevant, and optimized for both search engines and user experience.
• Personalization: Develop and implement strategies for personalized content to create tailored experiences for diverse user segments.

Performance Tracking & Optimization

• Web Analytics & Performance Monitoring: Set up tracking systems to monitor key metrics such as user engagement and conversion, using tools like Google Analytics and heatmaps.
• Continuous Improvement: Apply data-driven insights to address user pain points and refine the website for optimal performance.

Technical Integration & Digital Transformation

• Integration with Digital Platforms: Ensure seamless integration of the website with broader digital systems, including CRM and marketing automation platforms.
• Adoption of New Tools: Stay informed on new technologies and recommend tools to enhance website functionality and integration.

Leadership & Project Management

• Project Ownership: Manage the end-to-end project lifecycle, including planning, resource management, timelines, and budget.
• Cross-Functional Collaboration: Coordinate with internal teams and external vendors to ensure alignment with the project's strategic vision.
• Vendor & Stakeholder Management: Build strong relationships with external agencies and stakeholders to ensure high-quality, timely delivery.

• Experience: 10+ years in web architecture, project management, and digital transformation.
• Technical Expertise: Proficiency in UX/UI design, content strategy, and SEO; experience with CMS platforms, CRM systems, and analytics tools.
• Project Management: Demonstrated experience leading complex, multi-disciplinary projects with a focus on user experience and content management.
• Collaboration: Proven ability to manage stakeholder relationships, both internal and external, ensuring project alignment.

• Strong analytical skills and experience applying customer insights to optimize digital experiences.
• Familiarity with HTML, CSS, JavaScript, or relevant frameworks is a plus.
• Experience in B2B environments or hybrid work solutions is beneficial.

We Are Aspire Ltd are a Disability Confident Commited employer