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E-commerce Marketing Manager
Loughborough
£35,000 - £40,000 DOE
We're seeking an experienced and passionate E-commerce and Digital Marketing Manager to join our clients rapidly growing team. This is a dynamic role, perfect for a self-motivated individual who thrives in a fast-paced environment and is ready to make a significant impact in driving digital strategies forward.
Description of the role:
- Develop and implement the digital and web strategy to align with business goals.
- Monitor, analyse, and report on key performance indicators such as website traffic, conversion rates, and bounce rates.
- Collaborate with digital agencies to create SEO-optimised website content, including blogs and landing pages.
- Support the marketing team on paid marketing activities and campaigns.
- Manage the digital merchandising of the Shopify-powered website, ensuring accuracy in product data, imagery, and descriptions.
- Work closely with purchasing teams to stay updated on product details, stock levels, and discontinuations.
- Regularly review and enhance website content, including FAQs, operational pages, and business-related content.
- Improve the user experience (UX) across the website and stay competitive by benchmarking against industry standards.
- Analyse customer behaviour and implement insights to optimise the online shopping experience.
- Collaborate with the marketing team to align digital content with key campaigns and strategies.
- Drive traffic and engagement through innovative digital initiatives in partnership with external agencies.
About you:
- Minimum of 3 years' experience in e-commerce or digital marketing roles.
- Strong organisational skills with the ability to manage multiple projects and meet deadlines.
- Excellent verbal and written communication skills.
- Knowledge of SEO best practices and their application in digital marketing.
- Experience working with Shopify is highly desirable.
- People management experience is a plus.
If you're ready to take on a role where you can truly make a difference, we'd love to hear from you!
