Marketing Manager

Coulter Elite Resourcing is currently looking for a Marketing Manager to work with one of their well-established and very successful clients. Our client is a passionate bunch who love to offer their customers the highest quality flooring, with exceptional customer service at every stage. The Marketing Manager will be responsible for the day-to-day running and management of the marketing team, reporting to the Marketing Director. This role is fast-paced and requires someone who is passionate about marketing within a high-growth business. A results-driven individual, who possesses attention to detail and an analytical mindset is essential for this role. The role would best be suited to someone who thinks outside the box and approaches everything with a positive mindset, a natural problem solver who is organized, and a clear and confident communicator who has a strong creative direction. The Marketing Manager will need to be self-motivated and goal-focused to drive results and deliver company KPIs.

Principle Responsibilities for the Marketing Manager

Paid (Search & Social)

• Alongside our external digital agency, closely monitor performance to provide insightful reports and strategic direction.
• Have a clear understanding of the overall KPIs of the business and ensure these are incorporated into the paid strategy.
• Oversee and provide creative direction for content and copy of all paid ads.
• Covers META, Google & Bing.
• Monitor competitor activity.

SEO

• Track performance and ensure results are in line with company KPIs.
• Monitor competitor activity.
• Identify opportunities.
• Work closely with our digital SEO agency.
• Manage the internal team to ensure updates/deadlines are met.

Social & CRM

• Liaise with Social and CRM Manager to ensure strategy and results are in line with company KPIs.
• Identify opportunities and trends.
• Review and sign off content plans.
• Review and sign off influencer budgets.
• Manage logistics and external parties required for shoots.

Content Creation

• Manage CGI/photography strategy.
• Build and manage relationships with external partners.
• Review and sign off content plans.
• Manage internal graphic designer to incorporate Lookbooks and POS for sales teams.
• Ensure strategic updates are implemented in a timely manner.

Team Management

• Daily management of the marketing team.
• Conduct regular 1-1s with the team.
• Provide guidance and support to team members.
• Ensure team objectives align with company KPIs.
• Foster a collaborative and productive team environment.

Person Specification

Required Skillset

• Advanced knowledge of Google Search, Google Shopping, and Bing.
• Good knowledge and experience within SEO.
• Proven experience of scaling a brand through elevated content and strategic direction.
• Strong copywriter.
• Experienced in managing a team.

This is a full-time permanent Marketing Manager role, working Monday-Friday 9am-5pm, offering an annual salary of 40,000-50,000 plus annual company benefits, including annual days holiday plus 8 bank holidays, pension scheme, discount scheme on all company products, and free car parking.

If this Marketing Manager position sounds like you, then please forward your CV to katie at Coulter Elite Resourcing.