Social Media Manager

Are you a driven, ambitious and motivated Social Media Manager looking for a truly unique opportunity to join a world class socials team where you will Have the opportunity to work in a fast paced, creative environment with a super luxurious product.

This is an amazing opportunity to work for a luxury brand, based in Lymington, with monthly visits to London. The role has hybrid working available with 2 days in office.

You will also be available for occasional travel to events based across Europe.

We are seeking an experienced Social Media Manager to elevate our social presence and engage with our unique audience. Acting as a key brand ambassador in the digital space, the Social Media Manager will drive audience engagement, increase brand awareness, and showcase the unique qualities of this luxury company. This pivotal role will involve managing the company’s presence and listings across social media, crafting and curating high-quality content and defining the optimum publishing strategy. The ideal candidate will have a deep understanding of social media, experience in the luxury sector, a talent for writing and capturing engaging content, and a proactive, creative approach to growing and engaging a discerning audience.

Key Responsibilities:

Strategy development

• Develop and implement an optimum social media strategy, which is aligned with the brand’s unique qualities, marketing objectives and luxury positioning.
• Evolve the strategy for each social channel to ensure optimal platform-specific performance.

Content creation and management

• Plan, schedule and post engaging content across Instagram, Facebook, LinkedIn, X and YouTube.
• Create visually stunning and engaging posts, reels and stories that showcase the companies brand, luxury products, and lifestyle.
• Write eloquent, captivating copy that adheres to the brand’s tone-of-voice guidelines, ensuring consistency across all social channels.
• Collaborate with photographers, videographers, editors, and designers to develop high-quality, uniquely creative content, including new sales and listings, event highlights and lifestyle inspiration.

Community management

• Foster and grow the brand’s online community by engaging with followers, responding to comments and enquiries promptly and initiating meaningful, on brand responses.
• Build relationships with influencers, celebrities, business and industry partners to amplify the brand’s reach and credibility.
• Plan, execute and manage paid social campaigns to drive targeted engagement and conversions.

Performance reporting and analysis

• Track, analyse and report social media performance metrics, including engagement, reach, follower growth and conversions.
• Use insights to optimise content and strategy, ensuring continuous improvement and alignment with business objectives.

Key skills and experience:

• Proven experience (+4 years) managing social media in the luxury space, preferably in the yachting, lifestyle or travel sectors.
• Proficient in managing social platforms, including Instagram, Facebook, LinkedIn, X and YouTube.
• Proficient in editing videos, reels and stories, with a creative eye to recognise great photography (and crops), videography and design tools (e.g., Photoshop/ Adobe Creative Suite, Canva).
• Proficient in using social media and analytics tools (e.g., Buffer, Sprout, Hootsuite, Meta Business Suite, Google Analytics) to manage posting, performance and inform strategy.

Benefits:

• Competitive salary package
• Opportunities to attend luxury events and international yacht shows
• 25 days holiday + Bank Holidays
• Workplace Pension
• Discretionary Bonus