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CRO Lead

Zachary Daniels
Posted 9 hours ago, valid for 21 days
Location

Lytham St. Annes, Lancashire FY8 3RG, England

Contract type

Full Time

Life Insurance

In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.

Sonic Summary

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  • A newly created role for a Conversion Rate Optimisation (CRO) Lead is available in Lancashire, offering a salary up to £40k plus bonuses and benefits.
  • The ideal candidate should have a passion for eCommerce, data, and digital user experience, along with experience in CRO tools like ContentSquare or AB Tasty.
  • Key responsibilities include implementing CRO strategies, analyzing user behavior, and collaborating with design and product teams to enhance conversion rates across two websites.
  • Candidates should possess a keen eye for detail, be able to meet deadlines in a fast-paced environment, and have experience presenting results using PowerPoint.
  • This role requires a minimum of 2-3 years of relevant experience and offers a supportive, collaborative team environment focused on mutual growth.

CRO Lead | Lancashire | Hybrid | Salary up to £40k + Bonus & Benefits

A newly created role is available for a Conversion Rate Optimisation (CRO) Lead to join a forward-thinking eCommerce team. This exciting opportunity is perfect for a candidate who is passionate about data, digital user experience, and is eager to thrive within the fast-paced eCommerce environment.

The CRO Lead will work closely with the Head of Online Trade and the broader eCommerce/CRO team, managing the day-to-day execution of conversion rate optimisation initiatives. This individual will analyse testing results and research data to identify new testing opportunities. The role will focus on improving the user experience across two websites and driving enhanced conversion rates.

The CRO Lead will join a team that prides itself on being down-to-earth and collaborative. In this low-ego environment, the successful candidate will work alongside skilled professionals who are dedicated to learning, improving, and achieving goals together.

CRO Lead Benefits:

  • Salary up to £40k
  • Bonus
  • 25 Days Holiday
  • Hybrid Working
  • BUPA
  • Pension
  • Life Assurance
CRO Lead Main Responsibilities:
  • Implement a dynamic and evolving CRO strategy to drive increased conversion rates across the websites.
  • Analyse user behaviour to extract actionable insights and communicate findings to various stakeholders across the business.
  • Utilise tools such as user recordings, heatmaps, and funnel visualisation to identify behavioural trends, working with the Design team to test new ideas.
  • Leverage CRO metrics and business insights to prioritise testing efforts effectively within the broader schedule.
  • Lead the test and learn cycle by creating and executing comprehensive design and implementation plans using internal software.
  • Collaborate with the Product team on more complex tests that require development involvement.
  • Perform ongoing competitor analysis and market research to ensure the CRO channel remains industry-leading.
  • Work closely with the CRO team to report on the outcomes of testing initiatives, continuously tracking and improving cumulative ROI.
  • Generate detailed quarterly reports on ROI for the CRO channel.

About you:

  • A passion for eCommerce, CRO and UX
  • Skilled at working with ContentSquare, AB Tasty or other CRO tools
  • Keen eye for detail
  • Hold user experience in the highest regard
  • Able to meet deadlines in a fast-paced, reactive environment
  • Experience using PowerPoint to present results

This role offers the opportunity to make a significant impact in an eCommerce team that values mutual respect, growth, and a hands-on approach to optimising digital experiences. The CRO Lead will have the chance to shape the future of conversion optimisation, working in a supportive environment that encourages innovation and collaboration.

Apply today to find out more.

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In order to submit this application, a Reed account will be created for you. As such, in addition to applying for this job, you will be signed up to all Reed’s services as part of the process. By submitting this application, you agree to Reed’s Terms and Conditions and acknowledge that your personal data will be transferred to Reed and processed by them in accordance with their Privacy Policy.