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MARKETING MANAGERMACCLESFIELD£35, 000 + BONUS (£50, 000)
**Candidates will need their own transport and live within a sensible commuting distance of Macclesfield**
Our client is seeking a results driven Marketing Manager to revolutionise their business into a self-sustaining lead generation powerhouse. This role requires a strategic thinker who can harness the full spectrum of marketing and business development tools to ensure 100% of customer enquiries are internally generated.
Marketing Manager Responsibilities:
Database Management- Develop a strategy to build and maintain a high quality customer database- Use CRM systems to track customer interactions, engagement and conversion trends- Design and execute strategies to personalise marketing campaigns- Analyse data to improve targeting, response rates and retention
Lead Generation / Self Enquiry- Implement digital and offline strategies to drive inbound enquiries- Reduce reliance on external lead sources- Develop content, lead magnets and engagement funnels to attract prospects- Capitalise on untapped market opportunities
Marketing Strategy- Oversee a multi-channel marketing strategy including digital marketing (SEO, PPC, email marketing, content marketing, social media etc), offline campaigns and partnerships- Align marketing efforts with business objectives- Stay ahead of industry trends
Business Development & Relationship Management- Develop and execute initiatives to strengthen brand authority and credibility- Establish partnerships with industry influencers, organisations and networks- Engage with high-value prospects and key decision-makers- Lead initiatives that improve customer lifetime value and loyalty
Performance Analysis- Monitor and report on key analysis including conversion rates, customer acquisition cost and ROI- A/B test marketing strategies- Leverage automation and AI driven insights to enhance efficiency
Requirements for the Marketing Manager- Proven background in marketing, business development or lead generation- Strong understanding of CRM systems, data analytics and customer segmentation- Expertise in digital marketing, content strategy and performance marketing- Strong business acumen- Ability to implement growth driven strategies- A passion for innovation, automation and data-driven decision making
