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Company - Specialist Construction Company
Job Title - Marketing Manager
Location - Maidstone (Remote)
Salary - £30k - £35k
We have a new exciting opportunity for an experienced Marketing Manager to join a growing specialist Construction Company who are based near Maidstone in Kent. The is a remote role with occasional travel to Head Office, Sites and Exhibitions, if required. The successful candidate will demonstrate a hands on proactive approach and be able to work alone and as part of a growing team.
Key Requirements
- 2-4 years of experience in a marketing, campaign, or lead generation role
- Strong written and visual communication skills
- Familiarity with email tools (Mailchimp, HubSpot, etc.) and CMS platforms (e.g. WordPress or Wix)
- Experience using Canva, PowerPoint, or other design tools
- Self-motivated, well-organised, and confident working independently
- Bonus: experience in education, construction, or outdoor play sectors
Key Duties
Lead Generation & Campaigns
- Plan and run targeted marketing campaigns to generate qualified leads
- Build simple email automations and outreach strategies (e.g. for schools, councils, nurseries)
- Identify new market opportunities and maintain prospect lists
Email & CRM Marketing
- Create and schedule email campaigns using platforms like Mailchimp or ActiveCampaign
- Segment and manage mailing lists for tailored outreach
- Support the sales team with lead nurturing content
Website & Content Management
- Maintain and update the company website (e.g. new projects, product updates, blog content)
- Ensure landing pages are optimised for SEO and conversions
- Work with developers or designers when required
Testimonials & Case Studies
- Collect and write up client testimonials
- Create polished case studies from completed projects
- Liaise with the project and installation teams to gather relevant info
Event Support (Behind the Scenes)
- Design and prepare printed materials for exhibitions and school/trade events
- Assist with branded displays, banners, and lead capture forms
- Coordinate post-event follow-ups to convert leads
- Whilethisroleisprimarilybehind-the-scenes,theremayoccasionallybeopportunitiestorepresentthe company at events, exhibitions, or internal presentations.
Presentations & Sales Materials
- Create clear, professional sales decks and branded PDFs
- Assist the sales team with proposal visuals and messaging
Strategy & Reporting
- Contribute to the wider marketing strategy
- Track key metrics and campaign performance
- Keep up to date with competitor activity and sector trends
