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We have an exciting opportunity to join our team here at The Original Baker. We are looking for an enthusiastic, experienced Digital Marketing Executive to help us implement change to improve the functionality and optimise performance of our Company website.
You will have a keen interest and passion for digital marketing and therefore, you will be up to date with digital marketing techniques with a keen focus on website maintenance, content management, SEO and social media.
The ideal candidate will possess strong technical skills, analytical thinking and strong communication skills. A creative person who enjoys thinking outside of the box.
You must have a good understanding of social media platforms such as Instagram and a keen interest in learning how to utilise and optimise the platform.
Key Responsibilities:
- Support & develop targeted digital marketing campaigns to promote our products and brand.
- Manage social media channels, email marketing, and maintain the company website to drive engagement.
- Focus on optimising e-commerce platform to drive online sales.
- Use appropriate planning and reporting to develop marketing and communication plans that align with business goals.
- Collaborate with cross-functional teams and stakeholders to develop and deliver effective marketing strategies and communications.
- Staying ahead of industry trends and providing insights for strategic decision-making.
- Support sales campaigns, attending promotional events as required.
- Maintain a strong focus on innovation, user engagement, and brand visibility in all marketing efforts.
Experience and Skills
- Minimum 3 years experience in digital marketing, preferably in the food industry.
- Proven track record in creating and driving e-commerce.
- Strong understanding of social media platforms and content strategies.
- Proficiency in email marketing platforms and analytics tools.
- Experience with website management and SEO best practices.
- Demonstrated ability to produce, present, and explain complex information effectively.
- Excellent written and verbal communication skills.
- Proficient in Microsoft packages with desirable skills in Cybake, Mailchimp, and Shopify.
- Participating in local events to showcase our brand.
- Creative mindset with a strong attention to detail.
- Ability to work independently and as part of a team.
- Full UK Driver's license is essential.
- Knowledge and understanding of the bakery industry is a plus
