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The Client
Our client is a leading professional services provider with approximately 30 offices across the UK. With 4 specific units within the organisation, they pride themselves on supporting their clients on achieving positive outcomes and solutions within the financial and operational areas of their businesses. This business has been around for 30 years and are continuing to experience continued growth.
The Opportunity
This newly created role of Email Marketing Lead will report into the Head of Marketing. Worked predominately across a particular business unit, this role will take the lead and have full ownership of the Email Marketing, Automation and CRM operations within the business. With a focus on data management, segmentation, workflow creation and execution, this Email Marketing Lead opportunity will suit someone who prides themselves on delivering effective strategies within this particular channel.
Responsibilities & Objectives
- Design, schedule and automate email campaigns
- Plan and create email content, including subject lines, body text, and CTAs to maximise engagement.
- Manage email marketing strategies for subscription based and organic audiences.
- Schedule and send emails based on audience segments and marketing goals that are optimised for web and mobile.
- Report and analyse email performance metrics such as open rates, click-through rates, and conversions
- Conduct A/B testing to improve engagement rate.
- Build automated email sequences tailored to different customer journeys
- Implement, test and manage trigger-based workflows that send emails based on user actions
- Integrate automations with CRM data
- Implement a tagging system to segment contacts
- Regularly cleaning and managing lists
Required Experience
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 2 years email campaign experience with proven results.
- Proven experience of email marketing using CRM to manage contact lists and deliver campaigns.
- Proficiency with email marketing platforms and marketing automation tools.
- Strong skills to create compelling email content and to target the correct audience for particular campaigns.
- Familiarity with A/B testing
- Excellent understanding of email marketing metrics and KPIs.
- Analytical mindset and the ability to interpret data to optimise campaigns.
Whats on offer
- Competitive salary + bonus
- Hybrid working - 3 days a week in office
- 24hr wellbeing support
- Numerous company events
- Join a highly dynamic and creative marketing team
- Join a business passionate about professional development and training
- Proven examples of internal promotions and career growth internally
