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Senior PPC Executive
Hybrid - Manchester
The Senior PPC Executive will support the PPC Manager with the management and optimisation of PPC activity across the business' portfolio. Working across multiple products, the Senior PPC Executive will have experience in Google Ads and be willing to learn on the job to develop their skillset and progress to managing multiple PPC Accounts.
Data driven and with a keen eye for detail the Senior PPC Executive will support in campaign creation, performance analysis and optimising campaigns to meet agreed revenue targets and KPI’s. To ensure the PPC accounts continue to grow and meet target the Senior PPC Executive will own A/B Testing including identifying areas to test, creating and reporting on tests to Senior Management. Principal Accountabilities
- Support the PPC Manager in achieving targets and KPI’s.
- Create and implement a rigorous testing strategy across all appropriate areas within the accounts.
- Continuously look for ways to automate, optimise and improve efficiency across the accounts.
- Deliver daily, weekly and monthly reports on key metrics and KPIs, recommending improvements where appropriate.
- Analyse and interpret data to identify key opportunities.
- Monitor and report on competitor activity.
- Keep up to date with latest industry news and inform PPC team
Knowledge, Experience and Skills
- 2-3 years hands on PPC Account management
- Strong knowledge of Google Adwords, Bing and Google Analytics
- Adwords certified essential, Bing Ads certified desired.
- Experience using Google Analytics desired but not essential
- Organised and able to multitask
- Highly organised and able to work on multiple websites/projects simultaneously
- Commercially Focussed
- Evidence of successful campaign management and meeting targets.
- Microsoft office
- Excellent excel skills and competent using Word, PowerPoint and other relevant software packages.
- Digital Marketing Landscape
- An interest in continually learning about online marketing developments and opportunities.
- Communication
- Excellent communication and interpersonal skills both written and verbal.
InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.
