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Marketing Executive - Automation - up to £35,000 - Insane benefits - fast paced medium sized tech company growing. To the moon and back!Its office based but its sooooo good. The culture, team, dynamics, onsite state of the art gym and more. Tech SaaS marketing, email journey, sales and more!Is this you - are you ready to become a Marketing Automation specialist in a wicked growing business in MANCHESTER CITY CENTRE?
- Email automation within marketing
- Marketo, HubSpot and Pardot (experience in all or any is key)
- Experience in SF amazing
- Lead scoring, drip campaigns - not a single email send but a full programme, automation is key otherwise just an "email marketing exec"
- They'll do both prospect & client emails
- Reporting
- Salesforce experience is a bonus
- Must have worked in a dynamic larger business, within a sales, lead gen related team.
Are you a hands-on, problem solver who loves to experiment, measure and use automation to make daily life easier?You must be able to handle complex marketing automation systems, and ideally pick up Marketo super-fast and roll with it.This is an environment that has emphasis on ownership of campaigns, collaboration, learning, curiosity and a drive to continually improve.Looking for more information? Iain @ Duval is recruiting!
The Role:
- Support marketing team members with strategic expertise, setting up and monitoring campaigns and automations
- Build, manage & optimise nurture journeys for all key prospect and customer journeys and trigger points
- Monitor overall campaign performance and health
- Build on automation and AI to improve lead management
- Develop martech stack to industry-leading standard
- Provide weekly and monthly reporting on email journeys against targets
- Work with key stakeholders, such as the sales team, to understand the funnel and optimise nurture programmes
The Person:
- Excellent proficiency with Marketo, HubSpot, Pardot, Salesforce or similar systems. Advanced knowledge using Adbridge or equivalent to support multi-channel journeys
- Experience in lead scoring and using last touch as well as multi touch attribution to improve lead pipeline & engagement
- Experience in setting up integrations and automations between CRM systems and other platforms
- Ability to work with SQL, Velocity, dynamic content to webhooks
- A solid understanding of lead generation data with reporting experience
- Experience in data analysis
- Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
- Growth mindset - someone who is not afraid to think big and take on risks.
- Engagement with the latest trends in marketing technology
Exciting marketing technology role - applications to Iain @ Duval!
