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A dynamic opportunity has emerged for a talented brand manager to join successful FMCG company.
The role:
- Continuously monitor market trends and competitors in the beauty and masstige sectors.
- Protect and optimize brand values and propositions through product development, content, and activation.
- Develop NPD line extensions and potentially new brands, ensuring competitiveness and product innovation.
- Create brand assets, including brand bibles, campaign photography, and marketing concepts.
- Lead the execution of brand/category plans in key markets.
- Develop campaign content (both online and offline) to meet brand objectives and sales targets.
- Oversee go-to-market activations, including integrated marketing communications and budget allocation.
- Collaborate with strategic retail partners, distributors, and account managers on Joint Business Planning activities.
- Manage relationships with external agencies such as PR, media buying, and experiential suppliers.
- Champion the instore retail strategy, working closely with sales teams and retailers.
- Collaborate with Social Media and E-Commerce Managers on marketing spend, ensuring alignment with sales targets.
- Review and make recommendations on product portfolios and lifecycle management.
- Analyse brand financial KPIs and sales performance to inform product, sales, and marketing strategies.
- Ensure D2C channels reflect the brand’s vision, working closely with the E-Commerce Manager.
- Manage and mentor two direct reports: Brand Executive and Social Media Manager.
- 5+ years of experience in brand or marketing management within the beauty, lifestyle, or retail industry, with international exposure.
- Proven experience in leading successful marketing campaigns.
- Strong knowledge of social media platforms and NPD product development.
- Demonstrated leadership skills, ideally with direct line management experience.
- Excellent project management, communication, and negotiation skills.
- Strong analytical mindset, commercial awareness, and a data-driven approach.
- Proficient in Microsoft Office, CMS, and Adobe Photoshop & Illustrator.
- A passion for beauty trends and marketing innovations.
Requirements:
- Articulate, creative, and visionary.
- Methodical, analytical, and entrepreneurial.
- Team player with strong interpersonal and presentation skills.
- Strategic thinker with a self-starting, results-driven mindset.
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Please be aware the duties listed above are an interpretation of the role and do not form any part of your employment contract. Please ask the interviewer any questions about the role that you wish to clarify.
Tagged Resources Limited acts as an employment agency. We have 25 years of Recruitment and Industry experience, working with Retail and Supply Chain markets and have various positions available. If this vacancy does not suit your experience and you are looking for a suitable role, please look at our website or follow us on social networking sites. All are updated daily.
