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Our client is a leading provider of retail products, specialising in innovative solutions. Known for their commitment to quality, luxury, and collaboration with top industry experts, they offer a range of products that are widely used by professionals and consumers alike.
The Brand Manager will be responsible for shaping and executing the brand’s consumer strategy and product content. This role involves developing and implementing a comprehensive content plan across various channels, including social media, website, marketplaces, email, and performance marketing. The ideal candidate is a customer-centric creative thinker who can drive brand awareness and engagement.
Key Responsibilities:
- Content Strategy: Collaborate with cross-functional teams to identify gaps in the brand’s customer content strategy and develop a plan to fill those gaps across all platforms.
- Brand Consistency: Ensure consistent messaging and branding across all channels, including the company website, marketplaces, and retail partner websites.
- Product Marketing: Develop and execute product marketing plans, including crafting compelling product descriptions, defining unique selling propositions, and coordinating social media campaigns.
- Professional Sales Support: Work closely with the sales team to provide support for sales presentations and ensure that sales materials are up-to-date and aligned with the brand’s messaging.
- Education Content: Collaborate with the Education team to schedule product training sessions and address content gaps in the product range.
- Retail Partnerships: Support the launch of new products and promotions with retail partners, both in-store and online.
Requirements:
- 4-7 years of experience in brand marketing
- Proven experience in content, social media, and influencer marketing
- Strong passion for consumer products
- Proficiency in PowerPoint, Excel, and reporting tools
- Excellent presentation and public speaking skills
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?
