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Join a team of ambitious marketers on the same journey to make an impact!
Are you passionate about crafting compelling content? We're seeking a dynamic Content Lead to join a global brand nestled in the heart of Manchester!
We are assisting a forward-thinking organisation in their search for a Content Lead to join their marketing team. Reporting to the PR, Content & Social Manager, this role involves creating compelling content that drives thought leadership, engages a global audience, and generates quality leads. The Content Lead will collaborate closely with marketing, R&D, and sales teams while managing a talented copywriter!
Day to Day
- Ideate, write, and edit diverse content across digital channels, including whitepapers, infographics, email campaigns, video scripts, and more.
- Occasionally produce content for offline channels, such as event flyers and printed materials.
- Develop and manage a monthly content calendar aligned with business objectives.
- Collaborate with the SEO team to ensure adherence to best practices.
- Create content for partners and develop email/social copy templates for sales and service teams.
- Engage with customers to produce advocacy content, such as success stories.
- Partner with subject matter experts to create a variety of content formats, from blog posts to videos.
- Analyze channel performance and test content variations to optimize conversion rates.
- Stay updated on content marketing trends and competitor activities, bringing innovative ideas to the table.
- Write and edit internal communications, including sales toolkits and awareness emails.
Skills/Experience
- Minimum 3 years in a content marketing role, with experience writing and editing both short-form and long-form content.
- Strong time management and organizational skills.
- Excellent project management abilities and attention to detail.
- B2B experience
- People management experience, ideally overseeing junior content professionals.
- Solid understanding of compelling content strategies and commercial messaging.
- Ability to multitask and prioritize in a fast-paced environment.
- Collaborative team player with strong interpersonal skills.
- Eagerness to learn and adapt to market changes to enhance content marketing efforts.
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