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Email Marketing Manager Role
Salary - Up To 45k
Location - Manchester City Centre (Hybrid)
As an Email Marketing Manager, you'll be at the centre of our marketing efforts, responsible for designing and executing email marketing campaigns that engage our customers, enhance conversions and ultimately drive growth. Working closely with the technical, operations, client care and marketing teams, you'll use HubSpot to develop targeted campaigns, segment audiences, and analyse performance to optimise our email strategy. Your role will be crucial in building a strong email marketing foundation that enhances customer engagement and supports the success of our direct marketing approach.
Key Responsibilities
? Manage and execute email marketing campaigns from end to end, using HubSpot as the primary tool.
? Work with key stakeholders across tech, operations, client care and marketing to gather campaign requirements and translate them into effective email campaigns.
? Build and optimise email workflows, ensuring accurate audience segmentation and personalisation.
? Continuously test and analyse email performance, providing insights and recommendations for improving open rates, click-through rates, and conversions.
? Stay up-to-date with email marketing best practices, including compliance with GDPR and other regulations.
? Collaborate with the design team to create engaging, on-brand email templates.
? Contribute to the broader digital marketing strategy, ensuring email marketing aligns with other initiatives.
What We Offer
You'll be joining us near the start of our journey, with the unique opportunity to shape processes and play a key role in building the wider company culture. We offer an industry-leading flexible rewards package, which includes hybrid working, a generous and incremental holiday allowance, health benefits, a bonus scheme and a great company pension scheme.
About You
To succeed in this role, you are likely in a similar position or possess relevant transferable experience. You thrive under pressure, meeting deadlines and maintaining a professional and approachable manner throughout. Key traits we would expect from our employees are:
? Hard working
? Focused
? Determined
? Successful
? Flexible
? Most importantly..FUN
Skills and Experience
We're looking for someone with the following skills and expertise:
? Proficiency in HubSpot for managing email marketing campaigns, including segmentation, automation, and reporting. ? Strong understanding of email marketing best practices, including deliverability, personalisation, and A/B testing.
? Proven experience in managing and optimising email campaigns, with a focus on driving engagement and conversions.
? Ability to analyse campaign performance and provide actionable insights to improve results.
? Knowledge of GDPR and email compliance regulations.
Oscar Associates (UK) Limited is acting as an Employment Agency in relation to this vacancy.
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