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Head of CRM (12-Month Fixed-Term Contract)Location: Manchester (Hybrid - 2 days in the office per week)Salary: Up to £70,000
An exciting opportunity has arisen for an experienced Head of CRM to join a dynamic and growing company on a 12-month fixed-term contract.
The RoleAs Head of CRM, you will play a key role as part of the senior management team, overseeing the strategic direction of customer relationship management. Leading a small team of two direct reports, you will focus on driving customer acquisition strategies and managing all traditional retention and reactivation campaigns. A key part of your role will involve enhancing the subscription side of the business while ensuring a seamless journey for new and existing customers.
This is an ideal opportunity for someone passionate about CRM strategy who thrives in a fast-paced, direct-to-consumer (D2C) environment.
Key Responsibilities- Develop and implement a comprehensive CRM strategy to drive customer acquisitions, retention, and reactivation.
- Oversee subscription management and work to grow the subscription base through data-driven insights and campaigns.
- Lead and mentor a small team, ensuring delivery of CRM objectives and best practices.
- Collaborate with stakeholders across the business to align CRM activities with overall company goals.
- Analyze and optimize customer journeys, using CRM tools to create personalized and effective touchpoints.
- Proven experience in creating and executing CRM strategies at a senior level.
- Hands-on experience with CRM tools and platforms, with a strong understanding of their functionalities.
- A solid track record in D2C (Direct-to-Consumer) environments - this is essential.
- Exceptional communication and stakeholder management skills, with the ability to build strong relationships across teams and levels.
- Competitive salary of up to £70,000.
- Flexible hybrid working arrangement - 2 days in the office per week.
- Opportunity to shape and drive CRM strategy in a growing and innovative business.
If you're ready to take the next step in your CRM career, please express your interest by sending your CV to Daniel Abbasi via the 'Apply' button on this page.
