Head of Marketing

Job Title: Head of Marketing, Manchester

Are you a strategic leader with a passion for driving marketing excellence? We are recruiting on behalf of an excellent company seeking a dynamic Head of Marketing to their fast-growing team. You’ll work with top-tier clients across various sectors, leading innovative marketing strategies that fuel business growth and enhance our brand's presence.

About the role

Title: Head of Marketing

Role: Full time, permanent

Location: Manchester

Salary: up to £70K per annum

Benefits: 28 days holiday PLUS bank holidays, pension, life assurance, hybrid working

Key Responsibilities

Marketing Strategy & Growth

• Collaborate with leadership to create and execute a data-driven marketing strategy aligned with commercial goals.
• Implement a multi-channel approach, including inbound marketing, account-based marketing (ABM), content marketing, events, SEO/SEM, social media, and sales enablement.
• Manage and optimize the annual marketing budget, adjusting based on performance metrics.
• Analyse marketing campaign performance to drive continuous improvement and identify market opportunities.

Brand Management

• Develop and maintain a strong, consistent brand identity across all platforms.
• Leverage content marketing to position the company as a thought leader in target sectors.
• Craft press releases to boost brand awareness and credibility.

Sales & Marketing Alignment

• Work closely with the sales team to develop targeted lead-generation campaigns.
• Ensure strong communication and alignment between sales, client services, and marketing functions.
• Implement CRM strategies to nurture leads and support client retention.

Leadership and Development

• Lead and inspire a high-performing marketing team, fostering a culture of collaboration and innovation.
• Identify skill gaps and provide professional development opportunities for team members.
• Set clear goals and KPIs, tracking progress towards achieving objectives.

Key Skills & Qualifications

• Experience in a marketing leadership role within an agency or B2B service environment.
• Proven success in developing and executing marketing strategies that drive growth.
• Strong expertise in digital marketing channels and CRM marketing automation platforms.
• Proficiency in data analysis and marketing analytic tools.
• Excellent communication, presentation, and leadership skills.

**Roberts Webb Recruitment are acting as a recruitment agency on behalf of this role**

• 28 days of annual leave, plus bank holidays.
• Hybrid working model with a central Manchester location.
• Health cash plan, cycle-to-work scheme, and life assurance.
• Flexible working hours and an Employee Assistance Programme.
• Pension scheme