Head of Online Marketing - B2C - Manchester

Head of Online Marketing - B2C - Manchester

Head of Online Marketing, with excellent experience in online marketing within B2C, e-commerce, and a passion for driving B2C brands and products forward in the dynamic digital marketplace is required by a leading online retail company based in Manchester. They work in the luxury goods sector, so any experience in this area would be a bonus.

Do you thrive in leading start-to-finish marketing projects, from concept to execution? If so, we have an exciting opportunity for you!

Experience required:

• At least 3 - 5 years as a Head of Online Marketing, with strong B2C e-commerce marketing knowledge.
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in e-commerce marketing, within the B2C retail /consumer goods / physical product
• Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal teams and external partners.
• Proficiency in digital marketing tools and platforms, including Google Analytics, social media management tools, SEO, PPC, and email marketing software.
• Creative mindset with a keen eye for visual aesthetics and storytelling.
• Analytical mindset with a focus on data-driven decision-making.

As the Head of Online Marketing, you will play a pivotal role in shaping the brand's B2C presence in the digital sphere, driving engagement, and maximizing sales opportunities.

Key Responsibilities include:

• Head up and lead the strategic planning and execution of B2C marketing projects across various digital platforms.
• Manage a small online marketing team of copywriters, content producers etc.
• Oversee & manage written copy for marketing materials, including website content, product descriptions, social media posts, and email campaigns.
• Develop and execute innovative marketing campaigns to drive brand awareness, customer acquisition, and retention.
• Analyze campaign performance metrics and use insights to optimize future marketing strategies.
• Oversee photo and video shoots, ensuring high-quality visual content that aligns with brand guidelines and resonates with the target audience.
• Collaborate closely with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and alignment of marketing initiatives.

This position is mostly office-based in Manchester, with occasional flexibility for remote work.

My client is looking to pay between £45,000 - £65,000 + Gym + Benefits. Press apply now with your CV or send your CV to matthew.leach @ circlerecruitment.com

Keywords - Digital Marketing Manager - Online - Brand - SEO - PPC - Social media - content - Manchester

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