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Our client are a fast growth business.
The role
They are now seeking a highly motivated and performance-driven Outbound Campaign Manager to join the team.
Your primary responsibilities will include developing and implementing data segmentation strategies to enhance targeted marketing efforts, analysing customer data to optimise marketing campaigns. A key part of your role will involve creating impactful cold outreach campaigns (email marketing and LinkedIn) and providing data-driven insights to support business objectives.
Responsibilities:
- Manage and mentor a team, implementing a performance-driven culture
- Develop and implement data segmentation strategies to enhance targeted marketing efforts
- Analyse customer data to identify segmentation opportunities and optimise marketing campaigns
- Work with the data team to ensure accuracy, enrichment and consistency to support and drive outreach campaigns
- Monitor data health and proactively address data quality issues
- Provide data-driven recommendations to support business objectives
- Collaborate with other teams across the business, particularly the sales department
- Stay updated on industry best practices and emerging technologies
- Campaign creation, build and execution. Create and run email and LinkedIn outreach campaigns that make an impact with our audience.
Requirements
- • Proven experience in data management, analysis and reporting
- • Experience within a B2B style business which is focussed on delivering leads to a sales team
- • Experience using HubSpot and cold email marketing platforms
- • Excellent skills in Microsoft Excel
- • Excellent communication and presentation abilities
- • Problem-solving and critical thinking skills
- • Project management skills to handle multiple tasks and priorities effectively
- • Experience with IP, domain and email account health and email deliverability is vital
- • Target-driven mindset
- • Sales background (desirable but not essential)
Excellent package on offer
