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Job Title: Digital Account Executive
Location: Wythenshawe, Manchester
Job Type: Full-time (Hybrid - 3 days p/w onsite)
Salary: Up to 32K DOE
Overview:
My client is looking for a Digital Account Executive to join their team, playing a key role in enhancing online performance across paid media, SEO, and marketplace channels. You'll take charge of optimizing PPC campaigns, implementing effective SEO strategies, and managing product performance on third-party platforms to boost online visibility and impact.
Key Responsibilities:
- Paid Media Management: Oversee and optimize paid advertising campaigns across platforms like Google Ads, Meta (Facebook/Instagram), and AMS to achieve customer acquisition and sales goals.
- SEO Strategy & Execution: Design and implement SEO strategies aimed at improving search rankings, driving organic traffic, and increasing brand visibility in target markets.
- On-Page & Off-Page SEO: Conduct regular SEO audits, optimize site content, and execute link-building efforts to enhance domain authority.
- Keyword Research: Identify high-impact keywords for both paid and organic search to strategically target the most relevant and profitable terms.
- Performance Analysis: Track the effectiveness of PPC and SEO efforts, providing detailed reports on metrics such as CPA, ACoS, ROAS, organic traffic, and keyword rankings.
- Campaign Optimization: Continuously test and refine paid media campaigns, adjusting budgets, bids, and creatives to maximize results while adhering to SEO best practices.
- Cross-Functional Collaboration: Partner with product marketing, creative, and development teams to ensure digital strategies align with business objectives and campaigns are executed seamlessly.
- Industry Trend Awareness: Keep up with the latest developments in paid media and SEO to apply new techniques and maintain a competitive edge in a dynamic digital landscape.
Skills and Qualifications:
- 2-3 years' experience in PPC management and SEO strategy execution, ideally within eCommerce or retail.
- Hands-on experience with Google Ads, Facebook Ads Manager, TikTok Ads, and SEO tools (e.g., Google Search Console, SEMrush, Ahrefs).
- Strong grasp of SEO principles, including on-page optimization, link building, and keyword research.
- Proven track record in optimizing campaigns and boosting search rankings to drive growth in customer acquisition and revenue.
- Analytical skills to turn data into insights and improve performance.
- Excellent communication skills for collaborating with various teams and external partners.
- Passionate about digital marketing and proactive in learning about the latest trends.
What's on Offer:
- Competitive salary and performance-related bonuses.
- 25 days of annual leave, with an option to purchase up to 5 extra days (plus bank holidays).
- Flexible hybrid working options.
- Access to a wellbeing platform and counseling services.
- Professional development and career growth opportunities.
- Collaborative and dynamic team environment.
In Technology Group Ltd is acting as an Employment Agency in relation to this vacancy.
