Digital Marketing Manager

Handley James Chemical are excited to be partnered with a passionate and progressive chemical distribution business, focusing on the supply of raw materials into the wider Chemical industry, both locally and internationally.

Due to growth within the business, we are recruiting a Digital Marketing Manager to join the team. This is a newly created role which will be responsible for the creation and execution of digital marketing strategies within the business. The Digital Marketing Manager will collaborate with the Commercial Director and other key stakeholders to craft and manage compelling marketing content for digital channels, driving engagement, acquisition, conversion, and retention. This role involves supporting the Commercial Director and working with an external and internal sales team in helping to shape the future digital marketing strategies, utilising the full marketing mix.

Key Responsibilities and Duties

• Strategic Planning and Execution:

• Create, validate, and execute digital marketing strategy.
• Build and manage content plans for multiple audiences across various channels, including web, email, social media, and display ads.
• Ensure alignment of sales and marketing strategy, processes, goals, and KPIs.
• Select and implement new technologies to support digital marketing strategies.

• Content Development and Management:

• Optimise websites, paid/organic social media channels, and digital campaigns.
• Write compelling copy for various formats and channels, including campaign ads, landing pages, and automated email campaigns.
• Produce content in various formats (web, email, audio, video) and apply SEO best practices.

• Campaign Management:

• Lead customer acquisition and retention efforts through organic/paid search, social media, and display ads.
• Craft and manage segment-specific content for newsletters, automated email campaigns, and social media.
• Monitor and optimise performance of key digital marketing channels.

• Measurement and Optimisation:

• Measure content and channel performance, identifying and implementing optimisation opportunities.
• Manage digital marketing performance reporting, providing regular updates to business and Commercial Director.

Collaboration and Communication:

• Collaborate with Commercial Director, Managing Director and sales team to ensure alignment on content and campaigns.
• Manage relationships with external creative and technical agencies.
• Guide sales teams in social selling activities.

Candidate Requirements

This role will suit someone who is passionate about B2B marketing and communications, has a performance driven mindset with exceptional storytelling and copywriting skills. You will be an analytical and problem-solving individual who is an effective relationship builder and has the ability to be flexible and adaptable.

You will have a degree in Marketing or a related field and ideally have a professional marketing qualification i.e. CIM, IDM etc. You will have proven experience in a similar role within B2B digital marketing, ideally within the chemical or related industries.

You will be proficient in the use of MS Office web content management platforms and with email and marketing tools. You will have knowledge of SEO, digital copywriting, web design and UX principles. You will be proficient with Google Analytics or similar web analytic platforms.

In return our client is offering a salary of 45,000pa, very achievable 10% bonus and benefits.

If this role is of interest, please click the link to apply or contact Stuart Tomkinson directly.