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Our client, a leading women's fashion brand known for its fun, feel-good clothing with a nostalgic touch, is seeking a talented and passionate Digital Marketing Manager to join their growing team.
Reporting to the Head of Ecommerce & Marketing, the successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy across all channels, including social media (paid campaigns), PPC, affiliates, SEO, and email marketing.
Key Responsibilities:
- Develop and implement paid digital strategies in collaboration with the agency, focusing on maximizing ROI and brand engagement.
- Act as the key agency liaison, providing content, refining campaigns, and communicating insights to the in-house team.
- Develop and execute a comprehensive digital marketing strategy across all channels.
- Monitor and analyse campaign performance across all channels, using data and insights to optimize performance and achieve key business objectives.
- Manage email marketing campaigns, including content creation, performance analysis, and stakeholder management.
- Support and update teams across the business on digital marketing activity, with a focus on strategy and measurable results.
- Manage and develop a small team.
Essential Skills & Experience:
- At least three years of experience in a similar marketing role, ideally within the fashion/eCommerce industry.
- Demonstrable experience in managing and executing digital marketing campaigns across multiple channels.
- Proven experience in managing agencies, affiliate programs, and account managers.
- Experience in managing and nurturing team members.
- Strong analytical and reporting skills, with the ability to produce insightful reports for key stakeholders.
- Experience in Social Media (particularly Paid campaigns), PPC, Affiliates & SEO.
- Strong knowledge of and interest in fashion.
- Results-driven with a focus on maximizing user engagement and return on investment.
- Experience working with an eCommerce brand.
- Experience in analysing data and customer behaviour.
- Excellent communication, interpersonal, and presentation skills.
- High level of numeracy and literacy.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
