Back to search
Lead the development and execution of SEO and PPC strategies across a portfolio of brands, optimising search engine visibility and driving growth. Manage budgets, collaborate with internal teams and external partners, and ensure data-driven decision-making to achieve business objectives.
Client Details
A leading automotive retailer in the United Kingdom, established in 2006, currently consolidating its three main retail brands into a single network of over 190 outlets.
Description
- Develop and execute a combined search strategy across the group.
- Set performance targets and ensure campaigns are delivered within budget.
- Maximize team performance to support business objectives.
- Collaborate with agency partners to deliver sector-leading performance.
- Work with the Web Platform Board and Tech team to achieve goals.
- Manage budgets across multiple websites for optimal efficiency.
- Ensure data collection mechanisms are in place for reporting and insights.
- Use data to interpret consumer search trends and inform business decisions
- Measure performance against KPIs and lead SEO audit actions.
- Conduct research on product categories to inform search strategies.
- Monitor and analyze search performance and competitor activity.
- Collaborate with peers and stakeholders across strategy and performance.
- Work with the Data team to gain insights from customer channel attribution.
- Develop relationships and collaborate with stakeholders across the business.
- Upskill development and marketing teams on SEO best practices.
- Share knowledge regularly as part of learning sessions.
- Keep colleagues updated on the latest developments in SEO and PPC.
Profile
- Extensive experience in search and leadership skills.
- Proven track record in creating, managing, and executing SEO and PPC campaigns.
- Strong technical SEO experience, including website architecture and page speed optimization.
- Excellent communication skills for conveying complex messages clearly.
- Ability to interpret data and generate meaningful insights.
- Experience in a fast-paced environment managing multiple projects.
- Demonstrable experience driving innovation in digital channels.
- Ability to adapt best practices from various industries.
Job Offer
- 25 days holiday rising with length of service, plus bank holidays.
- Access to an online rewards platform with cash back and discounts.
- Preferential service rates and colleague purchase scheme.
- Share incentive scheme and pension.
- Enhanced maternity and paternity benefits.
- Ongoing training opportunities for career development and progression.
