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We are seeking an experienced Affiliate & PR Manager to lead and grow a dynamic affiliate marketing programme. This pivotal role will be responsible for expanding the programme’s reach into new markets, while optimising performance in existing ones.
Key Responsibilities:
Affiliate Programme Development:
- Manage and optimise publisher networks to drive sustainable growth.
- Identify and recruit a diverse range of affiliate partners, including discount code, CSS, and influencer partnerships.
- Develop and execute a comprehensive affiliate marketing strategy aligned with broader business objectives.
- Leverage data insights to optimise affiliate performance and ROI.
- Collaborate with the marketing team to create compelling affiliate marketing materials and promotional offers.
- Stay abreast of industry trends and emerging affiliate marketing technologies.
Public Relations:
- Cultivate and maintain strong relationships with publishers across multiple continents.
- Develop and implement a robust editorial content strategy to increase media coverage and drive sales.
- Identify and pitch relevant media opportunities to secure press coverage in key markets.
- Build and nurture relationships with journalists, editors, and influencers.
- Monitor media coverage and analyse PR campaign effectiveness.
Market Expansion:
- Lead the expansion of the affiliate programme into new markets, identifying suitable networks and onboarding new publishers.
- Adapt the affiliate strategy to accommodate different market dynamics and consumer behaviours.
- Collaborate with cross-functional teams to ensure seamless market entry and localisation of marketing materials.
Required Skills and Experience:
- Proven track record in affiliate marketing, ideally within the e-commerce industry.
- In-depth understanding of the UK retail market, with experience in European and US markets being advantageous.
- Experience building and scaling affiliate programmes from inception.
- Strong understanding of various affiliate partner types and their effective management.
- Experience in writing editorial content and managing press relations.
- Exceptional organisational, communication, and interpersonal skills.
- Strong analytical skills to measure and optimise campaign performance.
- Ability to juggle multiple projects and meet deadlines.
- Experience working with affiliate networks and tracking platforms.
- A strong commercial acumen and a data-driven approach to decision-making.
- Excellent stakeholder management skills.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.?
