Overview:
A once-in-a-lifetime opportunity to join a successful global brand in online courses specialising in health, wellness, and holistic practices . As a member of our UK-based remote team, you will contribute to our mission of providing life-affirming experiences to a network of thousands of students in spaces such as yoga, meditation, gardening, marketing and creative!
With a multi-million pound turnover and ambitious growth plans, we are looking to hire a Head of Growth. This is an incredible opportunity for a Head of Growth to spearhead the growth of our company and help scale it to enhance growth, profitability, and brand recognition. Key Responsibilities :
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Experience in overseeing people management operations to ensure smooth operational workflows, facilitating and supporting the company's growth trajectory;
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Strong budget management skills, with a track record of effectively allocating ad spend to maximize growth and ROI, accompanied by the ability to format and present comprehensive weekly reports;
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Demonstrated expertise in B2C customer retention and loyalty strategies, including successful implementation of initiatives to enhance acquisition, retention, and overall satisfaction within the consumer market segment;
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Exceptional leadership abilities, including the capacity to collaborate closely with founders and cross-functional teams to deliver effective marketing strategies and build and manage a high-performing marketing team;
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Proven experience in developing and executing performance marketing strategies across various channels, including proficiency in creating and optimizing funnels, landing pages, and A/B tests.
Requirements:
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3+ years proven track record of scaling a brand in multi-channel environments;
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You must have deep knowledge when it comes to paid social and customer acquisition funnels;
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You will need to prove your expertise across media buying, angle/hook creative testing, developing offers, and landing pages;
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You must have a fundamental understanding of how retention channels;
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You will need to prove that you can give fast and decisive feedback to copywriters/designers while being able to launch logical tests for popups/collection tools and identify gaps in flows;
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You should be able to oversee people management operations, including direct involvement in ensuring smooth operational workflows to support company growth, as well as directly managing and developing a team.
Person Requirements:
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You possess a strong appetite for opportunities to advance;
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Your analytical mindset is evident, and you prioritize data-driven approaches;
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You demonstrate creative thinking and collaborate effectively with teams to bring ideas to fruition;
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You understand the criticality of customer retention and excel in constructing effective funnels;
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You are a self-motivated individual with a diligent work ethic, focused on making a significant difference;
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Your organizational skills are exemplary, and your communication is adept;
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You possess the ability to assemble and lead a talented team as our business expands;
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Your genuine passion for promoting healthy lifestyles resonates deeply with our brand values;
Package:
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Up to £120,000 per annum plus bonus;
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Remote working + flexible start times;
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The opportunity to become part of our Senior Leadership Team.