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As a PPC Manager, you'll play a critical role in our client's business growth strategy. Reporting to the Head of Digital Marketing, you'll develop, implement, and optimize high-performing PPC campaigns to achieve our client's business objectives. Your expertise will drive lead generation, increase website traffic, and maximise conversions.
Responsibilities:- Build, launch, and manage innovative PPC campaigns focused on KPI and ROI.
- Develop and implement PPC strategies aligned with business objectives.
- Manage PPC budgets and adjust bids to optimize ROI.
- Analyse campaign data to generate insightful reports and optimize campaigns for maximum ROAS.
- Conduct thorough keyword research and create compelling ad copy.
- Collaborate with internal teams to ensure maximum campaign performance.
- Stay updated with the latest PPC trends and best practices.
- Minimum of 3 years of relevant experience in managing PPC campaigns.
- Proficiency in analytics tools (Google Analytics) and tracking/conversion optimization.
- Strong numerical and literacy skills.
- Ability to produce accurate, commercially focused MI that tracks against business KPIs.
- Up-to-date with digital marketing trends.
- Enthusiastic with a desire to learn and grow.
- Experience in paid search and display advertising.
- Degree educated.
- Experience in a regulated financial service environment.
- Experience running financial services campaigns
- Friendly and inclusive working culture.
- Hybrid working options.
- Generous holiday allowance and birthday leave.
- Employee Benefits Scheme.
- Continuous Learning and Development opportunities.
