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Job Title: Lead Generation Manager
Salary: £40,000 - £45,000
Location: Remote/Hybrid (Optional Office Days)
Are you a results-driven marketer with a passion for driving lead generation through digital channels? We're looking for a Lead Generation Manager to spearhead our B2B campaigns, with a focus on PPC and other digital marketing avenues. If you have a knack for optimising paid campaigns, enjoy diving into the data, and have experience in the software, technology, or cyber sectors, this could be the perfect opportunity for you.
Key Responsibilities:
- Develop and execute lead generation strategies across PPC (Google Ads, LinkedIn, etc.) and other digital channels (email marketing, paid social, display ads).
- Agency Management - SEO
- Manage and optimise campaigns to drive high-quality leads and improve ROI.
- Work closely with the sales team to ensure alignment between marketing efforts and lead quality.
- Monitor, analyse, and report on the performance of lead generation campaigns, providing insights and recommendations for continuous improvement.
- Utilise marketing automation tools and CRM systems to track and nurture leads.
- Stay up-to-date with the latest trends and innovations in PPC, B2B marketing, and digital lead generation.
Skills & Experience:
- Proven experience in B2B lead generation, with a strong focus on PPC channels (Google Ads, LinkedIn Ads, etc.).
- Ability to manage campaigns across multiple digital channels including SEO, paid social, and email marketing.
- Analytical mindset with experience in A/B testing, performance tracking, and reporting on campaign KPIs.
- Familiarity with software, technology, or cyber security sectors is highly advantageous.
- Strong communication skills, with the ability to work cross-functionally between marketing and sales teams.
- Proficient in marketing tools like Google Analytics, HubSpot, Salesforce, or similar platforms.
What We Offer:
- Competitive salary of £40,000 - £45,000.
- Opportunities for career growth and development in a fast-growing tech-focused environment.
- Flexible working options – remote, hybrid, or office-based depending on your preference.
- A collaborative and innovative culture where your ideas make an impact.
If you're ready to lead our B2B lead generation efforts and help drive growth through digital marketing strategies, we'd love to hear from you! Apply now to join our dynamic team.
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
