Marketing Automation Specialist

£36000

Manchester city centre

Excellent benefits including 25 days holidays + Bank Holidays and a day off on your birthday

Onsite full time

Forward Role are working with a global, high growth, Business Services business to recruit a Marketing Automation Specialist.

Within the Marketing Automation team of 5, everyone has been promoted at least once and there are plenty more opportunities for progression and development and the support to get you to that next level of your career.

This business is always pushing forward with the latest tech and use market leading platforms such as Salesforce & Marketo.

It's an exciting fast-paced working environment where no two days are the same.

The role:

Create, manage, refresh & optimise drip email campaigns
Construct, manage & optimise nurture journeys for all customer journeys and trigger points
Build and optimise email campaigns for webinars
Collaborate with Salesforce teams on data segmentation and reporting
Sustain and optimise cleanliness of data
Observe overall Marketo health & performance
Develop the martech stack to industry-leading standard
Reporting on email journeys against targets
Collaborate with key stakeholders across several departments to understand the funnel and enhance client campaigns and nurture programmes

What you will need:

Previous experience in Marketing Automation, CRM or Email Marketing
Outstanding organisational and communication skills
Competent in Excel, lead generation data and data analysis and reporting
Capacity to work in a fast-paced, cross-functional teams environment
Advanced proficiency with a Marketing Automation platform
Understanding in lead scoring and using last touch as well as multi touch attribution to increase lead pipeline & engagement
Skilled in setting up integrations and automations between CRM systems and other platforms
Passionate about the latest trends in marketing technology

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.