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Dynamic Digital Marketing Agency in Manchester - Sports & Entertainment
An exciting opportunity for a Measurements & Insights Lead to join a dynamic Manchester-based agency specialising in consumers across sports, gaming, and entertainment. This role is ideal for a data-driven professional with a background in social media, digital marketing, or marketing analytics, looking to shape the future of measurement and insights within a fast-paced, creative environment.
Key Responsibilities:
- Owning the Data & Measurement Agenda by defining a future-focused approach to measurement and insights.
- Developing Dashboards & Analytics Tools through designing automated, real-time dashboards for actionable insights.
- Leading Sponsorship Measurement Innovation. Establishing new ways to measure sponsorship effectiveness.
- Measuring ROI & Business Impact through implementing advanced methodologies to track marketing performance and impact.
Experience & Skills Required:
- 4-6+ years' experience in data analytics, marketing measurement, or AI-driven insights, ideally within an agency, media, sports betting or sponsorship setting.
- Strong background in marketing analytics, ROI measurement, attribution modelling, econometrics, and media valuation.
- Understanding of brand tracking methodologies and the ability to measure cultural impact in sports, gaming, and entertainment.
- Expertise in machine learning models, automation, and predictive analytics for marketing measurement.
- Advanced data visualisation skills - proficiency in Power BI, Tableau, Google Data Studio, or similar tools.
- Hands-on experience with social listening tools to derive actionable insights.
This is an Exciting agency environment with a creative and collaborative culture. There is a hybrid working schedule, (3 days in the office, 2 remote). Competitive salary up to £60,000 plus a wealth of benefits.
Work with top brands in sports, gaming, and entertainment.
If you're a data-driven leader passionate about insights, analytics, and innovation, this is an incredible opportunity to make a real impact.
Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates
