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Overview: Brand new opportunity to join as a self-sufficient and creative Senior Copywriter with a dynamic marketing team in Manchester. We are looking for an experienced copywriter who can handle projects independently, working from solid briefs and executing them to perfection. Our ideal candidate has a journalistic flair for interviewing experts to extract technical information and is equally comfortable writing both educational and sales-driven copy.
You'll be part of a team that values initiative and quality, crafting compelling narratives across tech, industrial, and professional services industries.
The Role:
The Senior Copywriter will be responsible for:
- Writing high-quality content such as blogs, e-books, website pages, and email campaigns.
- Interviewing clients and experts to gather detailed information and create content with technical depth—online research is not enough.
- Writing educational content like blogs and e-books, as well as sales-driven copy for web pages and email campaigns.
- Collaborating with marketing strategists to understand the client’s goals and crafting content that converts.
- Applying SEO best practices to enhance content performance and visibility.
- Managing multiple projects and delivering content on time without the need for constant supervision.
Requirements:
- At least 2-3 years of copywriting experience in a marketing agency environment.
- A solid ability to work independently—given a brief, you should be able to research, interview, and deliver without the need for close management.
- Strong interviewing skills to gather technical knowledge from clients and experts.
- Proven experience writing both educational and sales-oriented content.
- Familiarity with SEO and keyword optimisation.
- Comfortable using AI tools like ChatGPT as part of a content strategy.
- Nice-to-have Experience
- A journalistic background or experience in technical writing.
- Experience in leading content creation for marketing campaigns.
- Familiarity with creating multimedia content like webinars and podcasts.
Salary: £35,000 - £40,000 per annum depending on experience
Location: Manchester - Hybrid 2 days work from home
Benefits:
- Weekly idea-sharing team meetings.
- Brand culture promotes experimentation and career path customisation.
- Extensive use of HubSpot, a top marketing, sales, and service platform.
- Annual training budget, personalised development plans, and various training opportunities.
- Extra days off for volunteering and community work.
- Cycle to work scheme.
- Mental health and wellbeing support via BUPA Employee Assistance Programme.
- Health benefits through Medicash (post-probation).
- 22 days holiday, increasing yearly up to 27 days, plus bank holidays.
- Regular work social events.
- Free on-site wine and beer.
