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Our client is a fast-growing e-commerce brand dedicated to making life easier for new parents. They specialise in stylish, high-quality baby furniture and nursery essentials, offering a blend of comfort, safety, and beautiful design. Their mission is to create a seamless shopping experience for parents and caregivers while fostering a community of support and trust.
As the Content and Social Media Manager, you will lead the development and execution of the brand’s online presence. This role is perfect for a creative and strategic thinker with a passion for storytelling, audience engagement, and e-commerce growth. You will be responsible for creating content that resonates with new and expecting parents while driving traffic, sales, and brand loyalty.
Responsibilities.
- Develop and implement a comprehensive content strategy across social media, email, and blog platforms to engage target audiences.
- Manage and grow the company’s social media channels (Instagram, TikTok, Facebook, Pinterest, etc.), ensuring alignment with the brand voice and values.
- Plan and execute a content calendar, including creating and scheduling posts, stories, and videos.
- Collaborate with designers, photographers, and other team members to produce high-quality, visually appealing content.
- Write engaging copy that balances product promotion with meaningful, relatable messaging for parents.
- Monitor trends in parenting, lifestyle, and e-commerce to inform content strategy.
Requirements
- Proven experience in content creation, social media management, or digital marketing, ideally within an e-commerce or parenting/lifestyle sector.
- Exceptional written and verbal communication skills with a flair for storytelling.
- Strong understanding of major social media platforms and content optimisation.
- Proficiency in analytics tools like Google Analytics, Meta Business Suite, or similar.
- Basic design or video editing skills (e.g., Canva, Adobe Suite) are a plus.
- Passion for or experience with parenting, family, or children’s products is highly desirable.
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the? very best with their job search.
