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Overview
Brand new exciting opportunity for a Paid Social Manager to join a dynamic team at a leading venue and event group based in Manchester. Specialising in innovative and high-quality cultural activations, this organisation operates across five vibrant venues and delivers over 150 shows annually, featuring both emerging and world-class talent.
The role offers the chance to contribute to a business that delivers exceptional events. You will play a pivotal role in managing paid media campaigns, primarily focused on social platforms, and ensuring their success.
The Role
As a Paid Social Manager, you will oversee the creation and management of paid media campaigns, primarily on social media platforms, to promote events and drive attendance. This role combines hands-on campaign management with strategic oversight, ensuring all campaigns meet their objectives and contribute to the overall success of the events.
Key Responsibilities:
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Manage and execute paid social and search campaigns, with a strong focus on Facebook Ads.
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Optimise campaigns with budgets averaging £3,000 per show, spanning over 100 shows annually.
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Collaborate with the creative team to request and refine ad assets that align with campaign needs.
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Provide insights and recommendations to improve campaign performance.
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Monitor and analyse campaign data, using insights to inform future strategies.
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Leverage your understanding of music scenes, particularly nuances in genres and regional preferences, to ensure campaigns resonate with target audiences.
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Work closely with internal teams to align campaign execution with overall event strategies.
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Offer support and input into creative strategy, although this is not a core requirement.
Requirements
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Minimum of 3 years of experience managing paid social campaigns, ideally with a background in events or e-commerce/D2C.
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Strong expertise in Facebook Ads, with a proven track record of delivering successful campaigns.
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Experience working hands-on on the platform; agency or in-house experience is acceptable.
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An understanding of music and live events, including nuances such as regional and genre-specific preferences.
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Analytical mindset with the ability to interpret data and provide actionable insights.
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Excellent organisational and time management skills.
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Ability to collaborate effectively with creative and marketing teams.
Salary
£30,000 - £35,000 per annum
Location
Hybrid / flexible role, requiring a minimum of 3 days in the office depending on the shows. Candidates should be based in or around Manchester, with a preference for those who can commit to 5 days in the office if needed.
Benefits
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Opportunity to work on a diverse portfolio of events.
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Collaborative and supportive team environment.
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Exposure to a fast-paced and exciting industry.
