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Our client is eager to connect with new audiences and engage our existing base through compelling social media initiatives. We’re seeking a social media genie to help us expand our digital footprint and all our social communications. The successful candidate will develop and implement informed content strategies tailored to the strengths of various social media platforms to increase brand awareness and affinity, in doing so maximizing customer engagement with the group services, thereby helping us to accomplish our goals year over year.
Our client is a busy, exciting hub of creativity, providing Agency services to the fashion and advertising industries including television and film, and has earned an excellent pedigree over many years based on high standards and attention to detail. Our Values underpin all we do as we work to discover and optimise opportunities for our models and artists, working with Integrity, Passion, Excellence, Professionalism, Teamwork and Respect. We have a unique role to offer in this incredible industry which is right at the heart of the Agency itself.
Objectives of this role•? ?Increase engagement for existing audiences with high-quality social initiatives•? ?Acquire new followers by filling gaps in our marketing content output which you can clearly identify•? ?Align our brand with new and emerging trends and give expert assistance in gaining new insights•? ?Improve ROI through more consistent on-target messaging•? ?Identify new channels to embed our brand that align our marketing direction•? ?Glean insights from social data using monitoring toolsResponsibilities•? ?Use social media tools to craft and release content to our social channels•? ?Develop and design social media campaigns in collaboration with the management team•? ?Become an extension of the company’s brand to connect with existing customers, and acquire new ones•? ?Analyze the company’s social strategy to make frequent improvement suggestions•? ?Stay up to date with new and emerging trends to help keep the social media presence consistently relevant•? ?Establish key performance indicators to understand efficacy of existing social campaigns and adjust strategy for further optimizations
Skills and qualifications•? ?Significant management and leadership experience in a similar role•? ?Extensive knowledge of a variety of current social media platforms•? ?Excellent problem-solving techniques and abilities•? ?Strong multitasking capabilities under pressure•? ?Clear, confident communication abilities•? ?Effective time-management skillsPreferred qualifications•? ?Significant experience leading a brand’s social media initiatives•? ?Keen understanding of how to craft effective social media strategies•? ?Strong graphic design skills•? ?Good knowledge in computing, database and email software•? ?Experience with social media tools•? ?Capable with database query languages such as SQL and SEO•? ?Large social media following
