CRM Manager

CRM Manager

£45k

Hybrid working (2 days onsite and 3 remote)

Manchester

Forward Role are working with an established party supplies wholesaler going through an exciting transformation journey – think re-brand, investment in the latest tech and marketing tools, recruitment of a best in class marketing team ect.

Reporting into the Head of E-commerce and working alongside a Digital Marketing Manager, Graphic Designer & Social Media Manager, you will take full ownership of the CRM channels and support their ambitious growth journey.

Responsibilities:

• Be the architect of the customer engagement strategy, driving conversion, retention, lifetime value, and brand loyalty through sophisticated, data-driven communication channels
• Obsess about transforming first-time customers into passionate brand advocates, maximising customer lifetime value through intelligent, personalised email and SMS marketing strategies
• Be the custodian of the customer relationship ecosystem, ensuring every interaction builds deeper connection and drives commercial performance
• Lead customer engagement not just operationally but strategically, by building a data-driven, customer-centric approach that feels personal and authentic
• Create and implement automated lifecycle programmes that guide customers seamlessly from first purchase to loyal advocate
• Develop sophisticated segmentation strategies that enable hyper-personalized communication
• Implement a rigorous test-and-learn approach, using data insights to continuously optimize performance
• Monitor and report on key CRM performance metrics, providing strategic recommendations to leadership

What you will need:

• Proven track record in CRM management, preferably in an e-commerce environment
• Strong analytical skills with ability to derive strategic insights from data
• Grit, passion, and perseverance in driving customer engagement
• Exceptional communicator with ability to translate data into compelling brand stories
• Process-oriented, with strong skills in developing and managing complex communication workflows
• Strong technical proficiency with CRM platforms and marketing automation tools
• Creative thinker with a data-driven approach to customer relationship management
• Strong commercial acumen, focusing on customer lifetime value and brand loyalty

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.