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CRM Manager (B2B)
£50k
Manchester
Hybrid working (3 days onsite 2 remote)
Flexible working hours
Forward Role are working with a world leading Industrial Machinery Manufacturer to recruit a CRM Manager.
This role offers the opportunity to travel to worldwide destinations with the business for familiarisation trips (seeing machinery/ products, meeting engineers, company meetings ect).
Reporting into the Senior Digital Marketing Manager and working alongside an in-house marketing team of 20, you will lead the development and execution of customer engagement strategies across the CRM platforms.
This role is key to ensuring personalised, seamless, and data-driven customer experiences that drive loyalty, retention, and business growth.
Responsibilities:
- Own and optimise outbound marketing journeys across all business lines
- Develop and test automated customer journeys and conversion funnels
- Segment customer data to create targeted, high-impact campaigns
- Plan, execute, and analyse email, SMS, and push notification campaigns
- Align CRM strategy with global sales and marketing goals, including upsell and retention initiatives
- Conduct A/B testing, predictive analytics, and ensure GDPR compliance
- Act as the CRM expert, collaborating with IT and PMO for system enhancements
What you will need:
- Expertise in CRM tools (ideally Microsoft Dynamics 365) and marketing automation
- Strong analytical skills to optimise customer experience and digital marketing performance
- Proven ability to set targets, manage budgets, and oversee multiple projects
- Proficiency in Office 365 (Excel, Access, Word) and AI tools like Co-Pilot
- Strong presentation, communication, and stakeholder collaboration skills
- Proactive, commercially aware, and passionate about customer journeys
- Strong problem-solving, organizational, and decision-making abilities
- Self-motivated with a drive for continuous improvement and adaptability
As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.
