Website & eCommerce Manager

As the Website & eCommerce Manager, you will be responsible for managing the day-to-day operations of the company website and Amazon store. A key part of this role will be leading the migration to Shopify, ensuring a smooth transition with minimal disruption to sales and customer experience. You will drive website optimisation, marketplace performance, and eCommerce growth, making data-driven decisions to enhance user experience, increase conversion rates, and grow online revenue.

Key Responsibilities

Shopify Migration & Website Management

• Manage the full migration to Shopify, ensuring a seamless transition from the current platform.
• Work with developers and third-party agencies to set up, test, and optimise the Shopify store, ensuring all integrations function correctly.
• Ensure data migration (products, customer accounts, order history, and content) is accurate and secure.
• Oversee the ongoing management, updates, and development of the Shopify store post-migration.
• Identify and implement Shopify apps and custom features to enhance site functionality and customer experience.
• Ensure Shopify analytics and reporting are set up correctly to track key performance metrics.

Amazon Marketplace Management

• Manage and grow the company’s presence on Amazon UK, with potential expansion into international marketplaces.
• Work with the Agency to manage product listings, titles, descriptions, bullet points, and A+ Content to improve visibility and conversion rates.
• Work with internal teams and suppliers to ensure all products are correctly listed, priced, and in stock.
• Analyse agency performance.
• Ensure compliance with Amazon policies and proactively resolve listing issues, account health alerts, and customer feedback.

eCommerce Strategy & Growth

• Manage the product catalogue, ensuring accurate product listings, categorisation, and pricing.
• Collaborate with marketing, buying, and logistics teams to maximise online sales opportunities.
• Lead on-site merchandising strategies to highlight key products, seasonal trends, and promotions.

SEO & Performance Marketing Support

• Ensure the Shopify site is optimised for organic search (SEO) implementing recommendations from agency.
• Work with the marketing team to optimise landing pages, product pages, and content for paid campaigns.
• Monitor key website and Amazon performance metrics such as bounce rates, add-to-cart rates, conversion rates, and checkout abandonment.

Analytics & Reporting

• Track and analyse Shopify sales data, customer behaviour, and advertising performance using Google Analytics (GA4), Shopify Analytics, Amazon Seller Central, and Looker.
• Provide actionable insights to improve user engagement, conversion rates, and revenue growth.
• Report on KPIs such as website conversion rates, Amazon sales performance and customer retention.

Platform & Vendor Management

• Manage relationships with Shopify developers, website development agencies, Amazon account managers, and third-party marketplace service providers.
• Oversee integrations with key tools such as payment gateways, review platforms, CRM, Shopify apps, and personalisation software.

Requirements

• Proven experience in eCommerce, website management, and Amazon marketplace management.
• Hands-on experience managing a Shopify migration and running a Shopify store post-launch.
• Strong understanding of website analytics.
• Hands-on experience managing an Amazon Seller Central account and handling compliance issues.
• Knowledge of Google Analytics (GA4), and Amazon analytics tools.
• Familiarity with Shopify apps third-party integrations
• Data-driven approach with the ability to interpret insights and drive continuous improvement.
• Strong project management and problem-solving skills.
• Passion for eCommerce, digital trends, and online retail

Only relevant candidates will be contacted.