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As the Website & eCommerce Manager, you will be responsible for managing the day-to-day operations of the company website and Amazon store. A key part of this role will be leading the migration to Shopify, ensuring a smooth transition with minimal disruption to sales and customer experience. You will drive website optimisation, marketplace performance, and eCommerce growth, making data-driven decisions to enhance user experience, increase conversion rates, and grow online revenue.
Key Responsibilities
Shopify Migration & Website Management
- Manage the full migration to Shopify, ensuring a seamless transition from the current platform.
- Work with developers and third-party agencies to set up, test, and optimise the Shopify store, ensuring all integrations function correctly.
- Ensure data migration (products, customer accounts, order history, and content) is accurate and secure.
- Oversee the ongoing management, updates, and development of the Shopify store post-migration.
- Identify and implement Shopify apps and custom features to enhance site functionality and customer experience.
- Ensure Shopify analytics and reporting are set up correctly to track key performance metrics.
Amazon Marketplace Management
- Manage and grow the company’s presence on Amazon UK, with potential expansion into international marketplaces.
- Work with the Agency to manage product listings, titles, descriptions, bullet points, and A+ Content to improve visibility and conversion rates.
- Work with internal teams and suppliers to ensure all products are correctly listed, priced, and in stock.
- Analyse agency performance.
- Ensure compliance with Amazon policies and proactively resolve listing issues, account health alerts, and customer feedback.
eCommerce Strategy & Growth
- Manage the product catalogue, ensuring accurate product listings, categorisation, and pricing.
- Collaborate with marketing, buying, and logistics teams to maximise online sales opportunities.
- Lead on-site merchandising strategies to highlight key products, seasonal trends, and promotions.
SEO & Performance Marketing Support
- Ensure the Shopify site is optimised for organic search (SEO) implementing recommendations from agency.
- Work with the marketing team to optimise landing pages, product pages, and content for paid campaigns.
- Monitor key website and Amazon performance metrics such as bounce rates, add-to-cart rates, conversion rates, and checkout abandonment.
Analytics & Reporting
- Track and analyse Shopify sales data, customer behaviour, and advertising performance using Google Analytics (GA4), Shopify Analytics, Amazon Seller Central, and Looker.
- Provide actionable insights to improve user engagement, conversion rates, and revenue growth.
- Report on KPIs such as website conversion rates, Amazon sales performance and customer retention.
Platform & Vendor Management
- Manage relationships with Shopify developers, website development agencies, Amazon account managers, and third-party marketplace service providers.
- Oversee integrations with key tools such as payment gateways, review platforms, CRM, Shopify apps, and personalisation software.
Requirements
- Proven experience in eCommerce, website management, and Amazon marketplace management.
- Hands-on experience managing a Shopify migration and running a Shopify store post-launch.
- Strong understanding of website analytics.
- Hands-on experience managing an Amazon Seller Central account and handling compliance issues.
- Knowledge of Google Analytics (GA4), and Amazon analytics tools.
- Familiarity with Shopify apps third-party integrations
- Data-driven approach with the ability to interpret insights and drive continuous improvement.
- Strong project management and problem-solving skills.
- Passion for eCommerce, digital trends, and online retail
Only relevant candidates will be contacted.
