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Job Title: Data Scientist (Contract) - Personalisation & Incrementality
Location: Hybrid (3-4 days per week in office)
Duration: 3 to 6 months
Day rate: £520 per day (outside IR35)
Overview:We are seeking a skilled Data Scientist to join a high-profile personalisation project for a leading retail company. The project focuses on optimising customer ads based on shopper behaviour. You will help enhance the existing algorithm by focusing on incrementality-pushing additional product recommendations beyond those customers might initially consider.
Key Responsibilities:
- Focus on the incrementality aspect of the ad algorithm, identifying additional relevant products.
- Enhance personalisation models using SQL, PySpark, and recommender engine techniques.
- Work closely with the Data Science team to improve model accuracy and performance.
- Apply your expertise in data analysis, personalisation, and recommender systems to refine targeting strategies.
Key Requirements:
- Strong experience with SQL, PySpark, and data analysis.
- Proven expertise in personalisation models and recommender engines.
- Experience with building and improving incrementality models for ad targeting.
- Familiarity with Generative AI for content creation is a plus.
How to Apply:Please click apply or send a brief cover letter outlining your experience with personalisation, recommender engines, and incrementality in ad targeting
