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Role: Marketing & Communications Manager – Rotherham
Salary: Starting at £34,415 per annum
WorkingHours: 37.5 hours per week
Benefits:
- 29 days’ holiday (plus bank holidays) increasing with length of service
- Generous pension scheme – employer contribution 10% when an employee contributes 3%
- Salary sacrifice option for pension scheme with employer NI saving being paid into the employees’ pension
- Westfield Health employee assistance programme, including discounted gym membership
- Opportunities for learning and development
- Strong focus on work-life balance
- Free onsite parking
General overview:
We are exclusively working with a fantastic charity who are looking to recruit a new role. This role is a dual role between full mix marketing and external communications.
The Marketing and Communications Manager will lead on all marketing, communications and PR activity for the charity, this role will develop and implement strategic communications plans ensuring consistency, clarity and impact. It will develop internal and external communications, including media relations, public relations, corporate messaging, publications, promotional merchandise and digital communications across a range of platforms. It will be responsible for delivering clear, on-brand messaging across a variety of different audiences and channels (both online and offline)
Responsibilities:
- Oversee and manage all marketing activities, taking ownership for organisational brand and messaging
- Develop comprehensive communications and marketing strategies and plans to drive and underpin activity and direction
- Lead on public relations activity, including driving media coverage and coordinating media visits
- Plan, design and create content for both online and offline resources, evidencing impact though storytelling and user engagement
- Lead on the creation of brand collateral, ensuring compliance with brand standards
- Increase organisational presence across digital platforms
- Lead on web development, continually improving and identifying ways in which this can be used to support service delivery
- Co-ordinate and participate in internal and external events, taking responsibility for logistics, internal and external liaison, set up, timetabling and evaluation
- Analyse digital trends, insightful data and website traffic and utilise data to provide clear and concise management information, reporting against key performance indicators and to direct future planning
- Monitor and control the allocated budget to ensure the efficient and effective use of all resources and identify future resourcing needs as part of annual budget planning
Ideal Experience
Essential
- Proven experience in marketing, communications and PR
- Experience of developing plans. strategies and proposals
- Demonstrable experience of creating clear, engaging and on-brand messaging across a variety of different audiences and channels (both online and offline)
- Experience in copywriting for various platforms, including press releases, articles, and promotional materials, with a strong attention to detail
- Experience of dealing proactively and reactively with the media
- Creative thinker with the ability to generate innovative PR ideas
- Skilled at managing multiple projects, and able to meet deadlines
- Able to gather and analyse data, providing reporting metrics and using these to influence activity
- A collaborative team player who is adaptable, resourceful, and thrives under pressure
- A passion for motivating and inspiring others, with excellent leadership and communication skills
- A valid driving licence and access to a vehicle
- Flexibility to travel across a wide geographic area with occasional overnight stays
Desirable
- Management experience in a marketing / communications / PR role
- Proficiency in design and photo editing software e.g. Canva
- Educated to a degree level or equivalent
- CIM or other marketing qualification
- Experience of working within, or demonstrable knowledge of, the charity sector or social care environment
