Broster Buchanan are partnered with a leading global automotive company who are looking for a Salesforce Data Analyst to join their growing Milton Keynes team. This role will play a key part in the marketing team, focusing on analysing and utilising their CRM data and processes to drive business growth. This would suit someone with a good background with analysing data in Salesforce, with solid business analysis skills, looking to take their next step into a role that focuses on their growth and development.This role is being offered with a salary around £50k with some flexibility for the right person, and a hybrid working schedule with 3 days onsite in central Milton Keynes and 2 days remote. There is a great benefits package with the position that is detailed at the bottom.Responsibilities:

Identify opportunities to deliver increased business value from the CRM platform.
Work closely with your manager and the business to refine existing and new processes, ensuring they are efficient, effective, and aligned with business goals.
Identify and implement process improvements to enhance the effectiveness of the CRM system and maximize customer interactions.
Collecting, understanding, and transmitting the business requirements for all projects, and translating these into functional specifications and detailed test plans.
Document workflows and results of business analysis and obtain sign-off on specification from others working on the project.
To propose solutions for areas and to prepare functional specifications. To assist in the preparation of user and system test plans.
Collaborate with the IT team to enhance and maintain the CRM database, ensuring it is optimised for current and future business requirements. Drive project plans and objectives.
On-going reporting and analysis is required for all marketing data from CRM, through to events and social platforms, to allow them to improve on customer insights, trends & targeting and excel in areas that currently are not performing highly.

Requirements:

Expert in Salesforce Marketing Cloud with an understanding of D365 and other Microsoft applications – especially PowerPoint, Word, Visio and Excel, and Power BI or equivalent.
Solid project management skills through end to end project lifecycles, ideally with similar CRM/marketing focused projects
Demonstrable experience writing, user stories, requirements specifications for future developments and change requests.
Experience in end to end testing of websites, new developments and customer journeys.
Strong risk & issue identification, mitigation and management experience.
Quantitative & qualitative data analysis experience in order to generate insights and reports
Excellent stakeholder management skills with the ability to build and maintain relationships.

Benefits:

Excellent pension scheme with 8% employer contribution at 3.5% employee
25 days AL + BHs + length of service increase to 27 after 10 years and 30 after 15 years
Life assurance at 4x salary
Enhanced sick pay at 4 weeks full pay, plus enhanced maternity and paternity leave

If you are interested please apply and share your CV.

Salesforce Business and Data Analyst

ITSM Assurance Lead

Marketing Executive

Account Manager