eCommerce Marketing Manager

Position: eCommercee Marketing Manager
Location: Milton Keynes, hybrid
Salary: 40,000 DOE

We're on the lookout for a dynamic Marketing Manager with a proven track record in eCommerce and digital marketing to drive website growth and enhance ROI. If you're passionate about using analytics to shape strategy and thrive in a fast-paced, multi-brand environment, we'd love to hear from you!

Key Responsibilities:

eCommerce Growth:

• Manage and optimize multiple eCommerce websites using platforms like WordPress, WooCommerce, or BigCommerce.
• Develop and execute targeted digital campaigns to increase online revenue and customer engagement.

Data-Driven Strategy:

• Utilize tools such as Google Analytics and Klaviyo to monitor performance, generate insights, and improve ROI.
• Perform competitor analysis and market research to inform strategy and uncover growth opportunities.

Digital Marketing Execution:

• Lead and manage PPC, SEO, and social media advertising campaigns across platforms like Google Ads and Facebook Ads Manager.
• Craft compelling content optimized for SEO to boost web traffic and online visibility.
• Design and implement A/B testing plans to improve website performance and campaign effectiveness.

Stakeholder Collaboration:

• Work closely with cross-functional teams, including sales and design, to align marketing initiatives with broader business objectives.
• Manage external agencies and budgets to deliver results on time and within scope.

Innovation & Optimization:

• Identify and implement new tools to enhance customer experience (e.g., live chat solutions).
• Drive continuous improvements in marketing strategies using data and analytics.

Requirements:

• Proven experience in eCommerce management and digital marketing, ideally in both B2C and B2B environments.
• Strong analytical skills with expertise in tools like Google Analytics, Klaviyo, and advanced Excel.
• Proficiency in CMS management (WordPress, WooCommerce, BigCommerce) and email marketing platforms.
• Track record of delivering measurable results, including ROAS and web traffic improvements.
• Hands-on experience with PPC, SEO, social media ads, and content creation.
• Exceptional communication and stakeholder management skills.
• Familiarity with creative tools like Canva or Adobe Suite is a plus.

BeTechnology Group Limited is acting as an Employment Agency in relation to this vacancy.