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A well established and growing manufacturing business are now seeking a highly skilled and creative Group Marketing Manager to lead and execute multi-channel marketing strategies that drive brand awareness, lead generation, and business growth. This role involves overseeing all marketing activities, including digital and traditional marketing, content creation, social media, public relations, and campaign management.
The successful candidate will be responsible for building and maintaining a strong brand presence across various platforms and working closely with internal stakeholders and external agencies. Working pattern is Monday to Friday 08:30am - 05:00pm with flexible hybrid working.
Your new role:
As Marketing Manager your duties will include but are not limited to:
- Develop and implement a comprehensive multi-channel marketing strategy aligned with business goals.
- Maintain and enhance brand messaging, storytelling, and corporate identity across all platforms.
- Work closely with senior leadership to establish marketing objectives, KPIs, and performance metrics.
- Conduct market research and competitor analysis to identify trends and business opportunities.
- Ensure all marketing materials and communications align with brand guidelines, Content Creation & Digital Marketing
- Oversee website content management (updates, SEO, blogs, product photos and multimedia integration).
- Create and manage engaging social media content across LinkedIn, Instagram, Twitter, and TikTok.
- Produce graphic design, photography, and videography content using tools like Adobe Creative Cloud and Canva.
- Analyse social media performance metrics and refine content strategies accordingly.
- Plan and execute traditional and digital marketing campaigns, ensuring maximum engagement.
- Develop targeted B2B advertising campaigns to increase brand visibility.
- Act as a key contact for external PR agencies, managing press releases and media relations.
- Coordinate events, trade shows, and showroom exhibitions, ensuring brand presence.
- Identify and secure opportunities for media coverage and case studies.
- Work cross-functionally with sales, product development, and executive teams to align marketing efforts.
- Manage internal communication channels, ensuring a consistent brand voice.
- Oversee the marketing budget, ensuring cost-effective strategies and resource allocation.
- Generate detailed analytical reports on marketing performance, providing insights for improvement.
What You Need to Succeed:
To be successful in this position you should have:
- Strong experience in B2B marketing.
- Experience in digital marketing, social media, and content strategy.
- Proficiency in Adobe Creative Suite (Photoshop, InDesign, Premiere Rush), Canva, and WordPress.
- Excellent copywriting and storytelling skills for branding and campaigns.
- Solid understanding of SEO, PPC, Google Ads, and social media advertising.
- Event planning and execution for trade shows, conferences, and webinars.
- Experience managing external creative agencies and freelancers.
- Knowledge of marketing automation tools, AI software and CRM platforms.
- Experience with video production and multimedia marketing.
What You'll Receive:
You will be joining a growing and well-established business, during an exciting time along with:
- Starting salary of up to £30,000
- 22-days holiday plus bank holidays.
- Hybrid flexible working
- 8:30am - 17:00pm one hour lunch break
- Free on-site parking
- Onsite Gym and Shower facilities
- Great team morale and social events throughout the year
- Involvement with local charities and fundraisers
- Pay day take away
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