Senior Paid Media Account Manager

Central Employment are working in partnership with a global digital media and communications agency based in Newcastle.  They are creating a number of roles across Performance Marketing, AV and Client Services, building a first in class and talented North East team.  They are now seeking a Senior Paid Media Account Manager, offering the chance to work across some of the world’s biggest brands Paid Social & Search campaigns.  Key Responsibilities• Manage day to day deliverables across the team to ensure the effective implementation of overarching channel/s strategy and drive innovation• Lead response to briefs, coordinating across the biddable team and collaborating with wider channel teams as required• Create media plans with clear rationale on media choices and budget allocations• Ensure campaigns are built and activated on time, aligned with wider media plans• Analyse and optimise across live accounts daily to ensure performance is aligned to core KPIs, providing performance insights to the client and internal teams• Implement a structured test and learn schedule, regularly running multivariate experiments and building on learnings to inform future campaign testing• Coordinate and present weekly reports, PCAs and QBRs to agency teams and clients• Facilitate the smooth administration of monthly financial reconciliation across the team• Develop strong relationships with internal and external teams• Work closely with media owners to drive forward feature adoption and media maturity• Regularly share latest channel news and developments with the wider teamExperience required: • Experience managing paid search and paid social campaigns in an agency environment, ideally network agency or large independent• Understanding of the broader digital spectrum, marketing mix & media planning process• Experience line managing or mentoring team members, Account Executive and Account Manager level • An analytical mind, able to work with large data sets to identify the drivers behind data trends• Strong attention to detail to complete tasks in an accurate manner and spot key detail within large sets of qualitative and quantitative information• Effective organisation skills, able to multi-task, plan and prioritise own & team workload• Experience working within a variety of ad buying platforms and/or third party bid management platforms