Content Marketing Specialist

Gleeson Recruitment Group are delighted to be partnering with a market-leading e-commerce brand to recruit for a Content Marketing Specialist.

Job Title: Content Marketing SpecialistLocation: Staffordshire

Salary: Up to £40,000 (dependent on experience)Contract: Full time, permanent, hybrid in office 2 days per week

Start date: Feb 2025 - April 2025

We are seeking a creative and data-driven Content Marketing Specialist to play a pivotal role in shaping the content marketing function of this innovative business. This is an exciting opportunity to create impactful strategies, drive brand awareness, and position the company as a global leader in its category as it embarks on a significant growth phase.

The RoleIn this newly created position, you will develop and execute content strategies that captivate target audiences, build engagement, and drive conversions. Collaborating with cross-functional teams and external agencies, you'll create compelling and diverse content that aligns with the brand's mission to lead its industry globally.

Key Responsibilities

Content Strategy & Planningo Develop and execute a comprehensive content marketing plan aligned with business objectives.o Maintain a content calendar that supports the company's digital marketing and growth goals.o Research industry trends, customer insights, and competitor activities to identify content opportunities.

Content Creation & Editingo Create engaging written and visual content, including blog posts, product descriptions, white papers, newsletters, and video scripts.o Collaborate with external agencies, designers, and videographers to deliver diverse and visually appealing content formats.

SEO & Keyword Optimisationo Partner with the SEO team to conduct keyword research and optimise content for search engines.o Ensure all content adheres to SEO best practices while focusing on customer engagement.

Content Distributiono Amplify content reach through multiple channels, including websites, marketplaces, social media, and email campaigns.o Manage social media platforms, foster community engagement, and build brand presence.

Performance Tracking & Analyticso Monitor content performance metrics (e.g., traffic, engagement, conversions) and refine strategies to improve ROI.o Report on the effectiveness of campaigns using data-driven insights.

Brand Voice & Consistencyo Maintain a consistent brand voice across all content, ensuring alignment with brand guidelines and values.

Cross-Functional Collaborationo Work with ecommerce, product, and technical teams to gather insights and inform content ideas.o Partner with design and development teams to produce visually aligned deliverables.

Candidate CriteriaWe're looking for a passionate and skilled content marketing professional with a strong background in digital marketing. Key attributes include:

• Proven previous experience in content marketing, copywriting, or editorial roles (e-commerce or digital marketing experience preferred).
• In-depth understanding of SEO best practices, digital marketing channels, and inbound marketing principles.
• Degree in Marketing, PR, Communications, Journalism, or related fields - advantageous not essential (or equivalent experience).

• Exceptional writing, editing, and proofing skills with the ability to adapt tone and style for various audiences and formats.
• Strong understanding of on-page SEO, keyword research, and tools like SEMrush or Ahrefs.
• Proficient in using content management systems (e.g., Shopify, WordPress) and marketing tools (e.g., Mailchimp, Klaviyo).
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Highly organised, capable of managing multiple projects simultaneously in a fast-paced environment.
• Excellent communication and collaboration skills to work effectively across teams and stakeholders.

Please apply for more information.GleeMD

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