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- Develop and execute detailed marketing plans across DTC channels, both online and offline, to grow their customer database and improve Customer Lifetime Value (CLTV).
- Manage and execute print campaigns, including Direct Mail, Off The Page Advertising, Insert Campaigns, and Retargeting Print Campaigns.
- Oversee the budget for print marketing, negotiating with agencies to secure the best rates, and managing relationships with advertising partners.
- Coordinate Direct Mail campaigns, working closely with the Procurement team to identify cost savings and ensure optimal supplier agreements.
- Collaborate with Brand Managers and the Digital Marketing Manager to ensure consistency and alignment across all marketing channels.
- Utilise data insights to inform segmentation strategies and optimise campaign performance for maximum ROI.
- Strong commercial acumen with a proven ability to meet targets and manage budgets effectively.
- Analytical mindset with the ability to translate data insights into actionable marketing strategies.
- Excellent communication skills, with a collaborative team-oriented approach.
- High attention to detail and a commitment to delivering high-quality results.
- At least 3 years of experience in a DTC marketing role, preferably with a focus on print and direct mail.
- Experience with omni-channel marketing and a strong understanding of both digital and traditional marketing channels.
- Ability to manage complex marketing projects and coordinate cross-functional teams.
