- Manage the customer data platform, identify customers accurately to build into the brand segmentation model and
- provide insights into customer behaviours.
- Centralise the operational data for all brands direct to consumer activities within the dashboard and report against
- the budget targets.
- Continually look for opportunities to save costs and drive accretive margin contributions.
- Provide recommendations to the wider d2c team for best opportunities on marketing activities evidenced with ROAS and ROI measures.
- Report daily and weekly on sales revenue and margin for each d2c activity and report regularly on customer segmentation performance to the wider marketing team.
- Be responsible for the d2c forecasting process liaising between the sales & marketing, finance and operations teams for demand planning and procurement needs.
- At least two years of experience in a data marketing role, preferably within the d2c sector.
- Knowledge of working with ERP system(s), PowerBi and Shopify Plus is desirable.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions (Google Analytics/GA).
- Experience of taking raw data and generating user-friendly reports for insights.